Otherside Brewing Co. was founded in 2016 by a group of music industry friends who just wanted to brew their own beers. Their product proved so popular at music festivals, they had to hire a brewer. Just one year on and demand is now so high, Otherside has had to build its own brewery.
Director David Chitty, a veteran promoter of WA music festivals, says they wanted a beer to match the flavour and creativity of the festival experience.
“We made a beer called Festive Ale which was a fresh summer ale,” says Chitty. “We had a craft bar in some festivals and everyone seemed to like it so we kept rolling with it.”
Otherside is also offering beer enthusiasts the chance to become a “Beer Tycoon” by owning “a bit” of the new brewery.
“From the start we’ve shared our experience with the customer,” says Chitty. “It’s become part of the brand, so we thought why not ask people to get involved with the brewery?”
Five hundred Beer Tycoon memberships are on offer for $250 each. And while investors won’t own actual shares in the brewery, they’ll benefit from other perks, including exclusive merchandise. They’ll also be invited to the grand opening and other events at the brewery, be first to try new beers and have their name inscribed on a brick in the brewery’s bar.
“There are some one-off things if you come on board, but for the eternity of the brewery there will be an involvement with us,” says Chitty. “It has ongoing benefits which we feel have value.”
Otherside plans to release a new IPA in December, and its other beers are already available from stockists around Perth. The brewery is expected to open in March 2018 – complete with a public tasting area, of course.
Beer Tycoon memberships can be bought online from the Otherside Brewing Co. website and can be delivered by Christmas.