Founded in Belgium in 1958, available in more than 100 countries and famous for its hazelnut praline filling, Guylian is a popular name among chocolate lovers. The opening of Guylian Belgian Chocolate Cafe in the former WA Club on St Georges Terrace marks the brand’s first dedicated West Australian presence, adding to its five Sydney cafes and recent openings in Saudi Arabia and Qatar.
While the location caters for city workers, the cafe will operate seven days and open till midnight on weekends.
“We are very pleased with the location,” says Patrick Freriks, Guylian Belgian Chocolate Cafe’s brand and operations director. “We were inspired by the history and kept the heritage elements in the design. We’d like to create a destination for people in that beautiful area.”
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Chocolate lovers will find Guylian’s familiar seashells alongside a range of chocolate desserts, Belgian waffles for breakfast, baguettes for lunch and various retail products. The cafe’s beverage of choice is hot chocolate made from melted cocoa mass, a cocoa bean paste used in chocolate manufacture. Guylian’s custom coffee blend is also available.
Unique to the cafe is the signature Guylian praline ice-cream, which is being tested on the Perth market before being rolled out interstate. The ice-cream contains pieces of caramelised hazelnut, true to the original praline recipe of Belgian chocolatier Guy Foubert, who founded Guylian with wife Liliane.
Fromage Artisans, the city’s first licensed fromagerie, will also open at the former WA Club with MasterChef alumnus Jessica Arnott in the role of head cheesemonger. It is expected to open later this month.
Guylian Belgian Chocolate Cafe
101 St Georges Terrace, Perth
(08) 6107 8748