It’s all happening on George Street.

First there was the opening of Cook & Mason at the former Barque site. Then there was the announcement that the street’s perpetually buzzing wine bar Young George was launching a series of collaboration dinners. The latest reason to browse property listings for East Fremantle’s main street: Ari & Esmay, the newest venue from the team behind specialty coffee roaster Grouch & Co and Bicton cafe Little Stove.

Taking over the former Alder & Co site, Ari & Esmay is a Parisian-inspired cafe unashamedly pitched at sweet tooths. Whereas its predecessor made a name for its fresh-baked cookies, Ari & Esmay will be thinking a little bigger.

“Ari & Esmay is about celebrating childhood memories and dreams,” says co-owner Renata Taylor. “Memories of cakes bigger than your head and cupcakes that taste like cupcakes should. It’s not a place for someone trying to quit sugar.”

Although cake will be the hero, brunch will also be served with cafe standards such as acai bowls, eggs and Bircher muesli on the menu. Coffee, naturally, will be a focus. While baristas will use Grouch & Co beans, they’ll be working with a lower-profile under-bench Mavam coffee maker instead of pulling shots behind a giant espresso machine. The team hopes this will encourage conversation between staff and customers.

The top-floor of the space has been set aside for seating and beautified with a still-life installation of flowers produced by local Fremantle creative, Lyndley Mill.

Ari & Esmay opens in early December.

Ari & Esmay
88 George Street, East Fremantle

Mon to Fri 6.30am–3.30pm
Sat & Sun 6.30am–12.30pm