As residents of one of the world’s sunniest cities, Fremantle Dockers player Tommy Sheridan and his business partner Coen Rodgers know all about the pain of breaking sunglasses. Their solution? Design and launch a range of sunnies that don’t cost an arm and a leg but are tough enough to survive beach season. Enter RIXX Eyewear.

“Living in Perth, we are always wearing sunnies, so decided to create a range with a lower price point and are also durable and stylish,” says Rodgers. “We’re running the business fully online at the moment and out of our houses, so our overhead costs are being kept to a minimum.”

The duo’s debut collection launched online this week and features unisex designs including aviators that bend and move to the shape of the wearer’s face.

“The aviator frames are made from a special alloy which allows them to bend and twist without breaking,” says Rodgers. “In the design phase, we came across a similar pair used in safety glasses and decided to use the same material in our aviators.”

The sunglasses use Italian-made frames constructed out of Mazzucchelli acetate, a gold-standard in the optical industry. German- and Japanese-engineered hinges are also used while flexible, impact-resistant nylon lenses offer UV protection.

Initially, the RIXX Eyewear team is sticking to sunglasses, but haven’t ruled out the idea of introducing an optical range in future.

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RIXX Eyewear sunglasses start from $159 and are available [online].(