In 2005, there was Highs and Lows the forward-thinking sneaker retailer. Next came Highs and Lows the footwear and apparel brand. For the brand’s next chapter, Highs and Lows is adding thoughtfully chosen homewares to its range via a new addition to its flagship store on King Street.
The range at Low End Therapy stays true to the brand’s skate and hip-hop inspired roots (fans of A Tribe Called Quest will instantly recognise the link to the group’s seminal Low End Theory album). Its printed matter selection includes Mike D and Ad-Rock’s hardcover Beastie Boys Book, a visual autobiography tracking the story of New York graffiti artist Craig Costello and small-run zines from creatives such as Australian photographer Pierre Toussaint, while hip-hop features prominently in the record bin. These are just some of the “slow culture” artefacts that owner Matt Thomas wants to offer customers.
“The way I describe [Low End Therapy] is that it’s like that treehouse we would dream of as kids,” he says. “Imagine somewhere where you want to put all your treasures – your little getaway where you surround yourself with little calming things. This is what this space is meant to encompass. It’s a very welcoming, all-inclusive space.”
Taking over the former mezzanine pop-up gallery near the front of the store, Low End Theory is a good-looking space. (Take a bow, Remington Matters, the long-time Highs and Lows collaborator that designed the store’s original metal framing and rails.)
In addition to the books and music, there are other good-life essentials including Hydro Flask vacuum-insulated water bottles, incense and fragrances (including formulations from Comme des Garçons). As Highs and Lows and its customer base grow older, Thomas is rethinking the store’s approach to retail.
“Therapy is something that we all come up understanding is a very modern necessity, but there are so many different ways that therapy can be interpreted,” says Thomas. “Physical therapy, mental therapy, remedial. The way I think of therapy is like anytime you put that word to it, you’re doing something good for yourself.”
As you’d expect from a brand with a history of sharply designed goods and global collaborations, Low End Therapy coffee mugs, limited-edition T-shirts and turntable slipmats are also available. And future plans include establishing a record label and small publishing house.
Low End Therapy
Upstairs, 75 King Street) is
Mon to Fri 10am–5.30pm