The new-look Karrinyup Shopping Centre is another step closer to completion. In July, the $800 million redevelopment opened more than 60 stores on the ground level of “The Loop”, Karrinyup’s dedicated fashion and lifestyle precinct. On Thursday October 7, the centre launches more than 40 new major international and Australian retailers across the completed two levels of The Loop, including globally renowned brands Camilla, Viktoria & Woods, and Polo Ralph Lauren. Some of Australia’s top luxury and lifestyle brands are also joining the stable, some of them making their WA debut. Here are five you should check out.
Aje and Aje Athletica
Pronounced “age”, as its founders recently spelled out in a new collection, Australian label Aje and its new activewear and athleisure brand Aje Athletica are a major drawcard for the centre (it’s the latter’s first store in Western Australia). Aje’s signature casual, off-duty style incorporates everything from dresses with striking silhouettes to casual T-shirts with the brand’s signature logo. Aje Athletica is set to stock the brand’s collection of new-age, performance-led pieces. The new Aje Athletica collection launched in June this year and is already proving popular for its sustainable approach and mix of pieces designed to be worn from the gym to running errands.
Melbourne designer label, Scanlan Theodore, has been leading Australian womenswear with its high fashion designs and elegant style since 1987. The new spring/summer collection is full of bright colour and neutral separates. Denim and black also make an appearance this season, in an assortment of designs that embody European elegance. The new store will also stock the label’s range of accessories, including shoes, bags, sunglasses and jewellery.
With its beginnings in Fremantle, Australian label Morrison has a special place in the heart of Western Australian fashion lovers. The luxurious fabrics and relaxed silhouettes of the brand’s current collection will be available in the new Karrinyup store, which joins nine flagship stores nationally. This season embraces soft pastels and feminine detailing, with dresses boasting puff sleeves, pleats and frills.
The minimal and relaxed aesthetic of Australian brand Assembly Label suits the coastal location of Karrinyup. This is the first store in Perth for designers Daniel Oliver, Damien Horan and Lee Thompson, who launched the brand in 2011. Expect linen shirts, silk-linen blends and timeless pieces that are all about quality and neutral colours. The new store is expected to stock the full range.
Historic Australian handbag label Oroton, has been leading the way in leather accessories for more than 80 years, and in ready-to-wear fashion since 2019. After creative director Sophie Holt (previously Country Road) was appointed in 2018, the label has embraced a new, chicer era with a wide range of wearable designs. Think sculptured tops, dresses and pants in earthy and pastel colours, as well as jewellery.