For BRUUG’s new spring/summer collection, the Perth label introduces prints to its range for the first time.

“I had always wanted to include prints as part of my collections, but I’m very picky,” says BRUUG designer Natasha Butler. For her latest release, Butler draws on the talents of Joshua Rowdon, the local illustrator commissioned to decorate a wall in Butler’s Leederville boutique.

“I wanted to really show everyone what artists in Perth could do and how fashion was more than just fast retail,” says Butler

Nina Negrita, Rowdon’s piece for BRUUG, combines digital illustration with traditional pencil illustration and was inspired by Guanajuato in Mexico. The piece took three days to complete and has also been used on pieces in the collection.

“I love how Natasha has used the print on her collection,” says Rowdon who draws inspiration from abstract art and art nouveau. “She’s highlighted the best parts of the print and it works well.”

Rowdon is also working on a November exhibition for RAW, an international showcase for emerging creatives.

BRUUG launches its spring/summer 16/17 collection on Wednesday September 21 as part of the Telstra Perth Fashion Festival.

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