Pandemic be damned - Melbourne Fashion Week (MFW) is returning.
The City of Melbourne will roll out its celebrated annual fashion event this month with a reimagined program that features both digital and in-person events.
Running from November 23-29, the event will see more than 200 designers and 600 retailers participate across more than 60 runways, talks, pop-ups and exhibitions, with many of them viewable online.
Two in-person runways – held in the Arid Garden at the Royal Botanic Gardens, and Meyers Place in the CBD, where you can enjoy the runway via an al fresco dining experience (social distancing rules mean tickets for both are extremely limited) – and six roving pop-up runways will take place across the city. And in a MFW first, the runway shows will be made available online.
There will also be 24 on-demand digital shows, featuring designs from established and emerging Melbourne designers including Arnsdorf, Maticevski, Elk, J’Aton, Strateas Carlucci and Kuwaii, as well as four fashion talks streamed live online.
As is befitting a city that’s been on lockdown for the majority of 2020, this year’s event is a highly local affair.
All participating designers are Melbourne-based or having a retail presence in Melbourne. The vast majority of the remaining talent involved – including models, students, stylists and production teams – also hail from the city. The commercial collections featured in both the digital shows and on runways will be available for immediate purchase from CBD retailers, with the event running in tandem with the City of Melbourne’s Shop the City initiative, which helps promote the Victorian capital’s retail industry.
Now in its 26th year, MFW is one of the largest consumer fashion events in the country, its popularity built on organisers’ efforts to offer inclusive, accessible, diverse and premium fashion experiences. In 2020 it will run in conjunction with Urban Blooms, in which local florists are staging green-thumbed takeovers of various Melbourne landmarks.
MFW is entirely free, but you will need to book tickets to ensure a reservation for some events. Book tickets
This article is produced by Broadsheet in partnership with Melbourne Fashion Week.