Meatballs from Lalla Rookh. Frozen treats from Chicho Gelato. Hot dogs from Wassup Dog Gourmet Hotdogs. These are just some of the dishes available from Deliveroo, the online food-delivery service that begins trading in Perth today. While home-delivered food isn’t exactly new, the company is hoping its roster of restaurant partners and speedy delivery times will help set it apart from the rest of the pack.
“We work in a hyper-local manner,” says Deliveroo’s national manager, Levi Aron. “We want to be able to deliver the food to the customer in, on average, seven minutes.”
As it did when the company first began its Australian operations in Melbourne 10 months ago, Deliveroo is starting small. Customers will initially be able to order food from 46 restaurants from across seven inner-city areas (the CBD, Northbridge, East Perth, Leederville, Highgate, North Perth and Mount Lawley) with delivery limited to addresses within around 2.5 kilometres of each restaurant.
Deliveroo’s launch menu in Perth covers plenty of ground; everything from Japanese (Modern Eatery and Mr Munchies Sushi), to gourmet pizza (Dough and Alfred’s Pizzeria). Users pay the same prices as they would if they were dining in, as well as a flat $5 Deliveroo delivery fee per order. As the number of users grows, Aron says more restaurants and areas will come online.
“We’re working with a load of restaurants people can get deliveries from for the very first time and we’re growing fast,” he says. “We’re looking very carefully for the right mix of cuisines and price levels and talking to those restaurants about coming onto the platform.”
Initially, Deliveroo cyclists will deliver lunch and dinner seven days. Deliveries are available from 12pm until 10pm with breakfast and alcohol deliveries (with food) among the services planned for future.