Aje Opens in Noosa, Bringing Effortless Cool to the Sunshine State

Aje’s newest store is a homecoming for co-founder Adrian Norris, who owned and operated a string of boutiques called Strada in Noosa before he and friend and creative collaborator Edwina Forest formed the label that counts Madonna, Kate Moss and Jessica Hart as fans. For over 15 years and in over 26 stores across Australia and New Zealand, Aje has epitomised Australian style.

Nestled amongst Hastings Street hot spots Bistro C, Locale, Husk and Kivari, the location invites locals and visitors alike to slow down and shop up a storm.

Designed by the brand’s in-house architects, the chic store’s floor-to-ceiling windows flood the space with natural light. Rugged tiling nods to the sand and salt outside while brushed gold accents and dark wood furniture elevate the space in a way that is fitting for such a sophisticated brand.

Inside, you’ll find Aje’s signature range of effortless essentials and statement pieces. The racks are lined with breezy cotton; lightweight linen layers in neutral earthy tones; denim; and bespoke prints. From responsibly sourced materials to ethical manufacturing processes, everything at Aje is considered.

Aje Noosa Store
32 Hastings Street, Noosa Heads

Hours:
Daily 9am–5pm

ajeworld.com
@_ aje _