Hollywood-born hotel group The Standard, backed by celebs Leonardo DiCaprio and Benicio del Toro, has a party-throwing reputation in the US and UK. Its prime-location properties are Instagram catnip, and the hotels’ rooftop bars tend to rise to their cities’ top lists within a year of opening. Now, the international boutique hotel group is building its first hotel in Australia.
Fitzroy will be added to The Standard’s list of locations, which includes London’s Kings Cross, New York’s Meatpacking District, the Maldives and Downtown Los Angeles. The hotel group is partnering with Melbourne developer Deal Corp to bring the 127-room hotel to life in the next two years. Planned for Rose Street, Fitzroy, the $60 million hotel will have seven levels including a rooftop bar or restaurant offering.
It’s one of seven new locations for The Standard, which is planning new hotels in Bangkok (opening this year) and Singapore, as well as in a few more European cities. The company started out in 1999 and its hotels have a playful, modern vibe and a maximalist aesthetic. The first Australian hotel, designed by Woods Bagot, will have an industrial look, in keeping with the history of the suburb. The interiors will be taken care of by Melbourne company Hecker Guthrie.
Woods Bagot principal design leader Peter Miglis said in a statement, “We designed [this hotel] to be local – to continue the architectural traditions of Fitzroy and sustain the neighbourhood’s artistic and cultural spirit. Fitzroy’s history of corner pubs, workers’ cottages, grand housing and industry inspired our approach to the building’s facades.”
Construction on The Standard Hotel Fitzroy will start mid-2021. It’s expected to open in 2023.