If It Pleases You: The 12 Best Sex Toy Brands (and Accessories) To Shop

Best Australia sex toy brands and lube for 2025

Photo: Courtesy Of Bruxa

Discreet packaging, skincare-inspired ingredients and toys that are chic enough to leave on your night stand: this is the new generation of brands to get into bed with.

Words by Emma Joyce And Alice Jeffery · Updated on 30 Jan 2026 · Published on 28 Jan 2026

Sex sells. The global sexual wellness market – which spans toys and vibrators, lubricants, lingerie, condoms and other contraceptives – is expected to reach more than US$125 billion (around AU$192 billion) by 2026. A key factor in this is societal shifts around pleasure and, dare we say it, the chic-ification of product offerings.

In recent years there’s been a refreshing uptick in locally owned and often female-founded sexual wellness businesses pulling back the sheets and getting real about what we really want – regardless of gender or identity. Removing taboos, making solo pleasure a priority and supporting physical wellbeing is at the heart of these brands.

Lbdo

Melbourne-based Lbdo specialises in beautiful and functional sexual wellness products, including lubricants, massage oils and palm-sized vibrators. “They’re products you wouldn’t hide at the bottom of your drawer,” says founder Rachel Baker. Its signature waterproof, silky-soft Essensual vibrators are made from high-quality silicone and can vibrate for up to two hours – they’re also quite inconspicuous. The Loop vibrating ring helps enhance pleasure for both partners. The brand’s vegan and cruelty-free lubricant is made with aloe vera, Kakadu plum and quandong extracts. And the massage oil has Kakadu plum seed, coconut, jojoba and sandalwood oils.

Buy at Lbdo

That’s The Spot

Melbourne-based wellness brand That’s The Spot aims to take the taboo away from gifting pleasure. “What if we could gift vibrators and sex toys like we do flowers or fancy chocolates?” asks founder Justine Vallata. Its kits make gifting self-care feel stylish and comfortable. The Lift Off pack is made up of essentials for those easing into pleasure, including your choice of vibrator, its signature Hero lubricant and a toy cleaner. Other gift kits include the Cancel Your Plans box and Better Than Flowers pack.

Buy at That’s The Spot

Normal

This Australian company has a handy quiz on its site to help you find the right toy (yes, you’ll need to hand over your email). Its range covers vibrators and stimulators for solo or partnered play, with options for internal, clitoral or blended pleasure. Frankie is a teardrop-shaped bullet; Darcy hits the elusive G-spot; and Quinn mimics the feeling of oral sex with gentle air pulses around the clitoris. The newest drop, Plum – Normal’s second collab with Cheek Media’s Hannah Ferguson – pairs clitoral suction with G-spot vibrations for guaranteed orgasms, complete with a remote for easy control.

Buy at Normal

Ellechemy

Founded by friends Dr Raelia Lew and Jordi Morrison, Melbourne label Ellechemy is bringing a luxe, medically informed edge to the intimate wellness market. The brand’s three lubricants – plus custom prescriptions – are designed around ingredients that support, not hinder, the body. With both silicone and water-based options, the formulas are tailored to women’s shifting needs: from vaginismus to perimenopause, medical treatments or simply hydration. Its hero, Equilibrium , doubles as a moisturiser to replenish skin after friction, waxing or laser appointments.

Buy at Ellechemy

Tussle

Tussle is the Sydney-based label making gentle, high-quality lubricants that look good on your shelf. The sexual wellness brand is committed to making fragrance-free, plant-based products that leave out things that don’t belong in the bedroom. “There are so many chemicals in products you find on the shelf,” Tussle founder Kate Ingham tells Broadsheet. “I wanted to specifically curate products that were top-quality and medical-grade – and make lubricants that are natural and designed for your body.” Tussle spotlights ingredients like vitamin E and unrefined coconut oil, among others.

Buy at Tussle

Bed Intentions

This Melbourne sex and sleep brand launched with a soothing, slippery and socially responsible lube. The water-based product is made in Australia (at the moment in Western Australia) and contains fermented cranberry and prebiotics. It doesn’t stain and it washes off easily. More importantly, it’s very slippery and fit for purpose. “You can use it with a partner, or during solo play, by using as much or as little as you need,” says the Bed Intentions founder. And, if plastic packaging is a turn-off, the tube and cap are made of aluminium, making it 100 per cent recyclable.

Buy at Bed Intentions

Bruxa

“Why can’t a lubricant be just as beautiful as a fragrance – and made with the same level of care as luxury skincare?” It’s questions like this that helped birth Madelene Kadziela’s label, Bruxa. At the intersection between art, sexual wellness and clean beauty, Bruxa is all about the ritual of sensual care. There’s luxurious body oils for aromatic bathing and partnered massages, formulated with a delicate blooming jasmine fragrance. There are also thoughtfully crafted lubricants (and other erotic objects), delivered in a chic, considered way.

Buy at Bruxa

Frenchie

Founded in Sydney, Frenchie offers a water-based aloe vera lubricant, hypoallergenic, biodegradable bamboo wipes and 100 per cent natural rubber-latex condoms. Its Beret condoms have a buttercup design that makes it easier to know “which way is up”. They’re ultra-thin – 0.05 millimetres – and fragrance-free. The brand’s sex toy offering includes the Petit Eiffel , which is perfect for external stimulation, and the Double Entendre for both internal and external play. All of Frenchie’s products are made ethically and are vegan and cruelty-free.

Buy at The Iconic

Ilo

If you’re after an ethical orgasm, look no further. Western Australia’s Ilo is as much about pleasure as it is about design and eco-conscious climaxes. It was founded by friends Claire Deeks and Luciana Burke with the aim of making toys that look good while delivering powerful vibrations. There are plenty of goodies to keep you entertained, like flexible internal and external devices, as well as lube and a melt massage candle. Once you’ve had your fun, you can send your old toys off to the brand’s recycling scheme and receive a gift card in exchange.

Buy at Ilo

Posmo

Co-founded by sexologist Laura Miano and her partner, Liam Brosnahan, Posmo takes an inclusive approach to pleasure. Drawing on queer theory and postmodern ideas, the store resists the typical one-size-fits-all categories and instead looks to champion individuality. The brand strives to cultivate a space where buying a sex toy feels as natural (and enjoyable) as picking out clothes. The edit spans toys, art and sexual wellness – from the much-loved Orion vibepad to multi-use Magnetic Orbs. There’s even a silicone lube made locally with a formulation chemist.

Buy at Posmo

Girls Get Off

A Kiwi-owned company that leaves nothing to the imagination, Girls Get Off is on a mission to empower women in all things pleasurable, removing the stigma that comes with talking about getting off. Bestsellers include Missy , an external device that uses suction to stimulate the clitoris, Tiff – the “overachiever” – applies the same technology with the added bonus of a flexible, waterproof arm for internal stimulation, and the newest launch, Deedee , is a rabbit style with nine modes. Girls Get Off isn’t all action – there’s plenty of talk across the brand’s blog and podcast, including real-life advice from the GGO community about intimacy, partner communication, and sex positions you didn’t even know existed.

Buy at Girls Get Off

Vush

You might recognise Vush as the company that partnered with radio host and reality TV personality Abbie Chatfield on a G-spot vibrator, or as the maker of the wand vibrator that starred in Cardi B’s music video for Up. The brand’s signature pale-pink toys are designed for both solo use and partnered play. From bullet vibrators that fit in your purse like a lip gloss (and come in their own carry case) to a cock ring that features rabbit ears for clitoral stimulation, these devices are made to have the most benefits for everyone involved.

Buy at Vush Buy at Adore Beauty

Additional reporting by Simone Richardson, Elizabeth McDonald, Chynna Santos and Bec Zhuang.

This article was originally published on February 16, 2024 but was updated to reflect new product names.

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