Jordy and Julia Kay have seen firsthand the copious plastic waste their industries produce. “Every material a building is made out of comes wrapped in plastic,” Julia says, who works as an architect. Jordy, a natural winemaker and strong advocate for sustainable farming practices, found it counterproductive wrapping pallets of his wine in plastic.
The couple launched a compostable and biodegradable industrial pallet wrap in March 2020, selling it to Jordy’s contacts in the wine industry. But as restaurants felt the effects of Covid-19, the Kays began working on a domestic cling wrap.
“We noticed a need for it in our own kitchen, having spent so much more time cooking at home during the first lockdown,” Julia says.
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“We just had to get certification for home compostibility as opposed to industrial compostability,” Jordy adds.
Both wraps have the tick of approval by Din Certco in Germany, a leading certifying body for compostable products. That means they break down within 180 days (for perspective, that's about a week less than orange peel) and leave zero toxins behind.
Great Wrap makes the handy, much-used kitchen staple sustainable – and reduces single-use plastics in the home. It’s made entirely from plant-based resins and acids that come from cornstarch. And it can be put straight into home compost systems and green-waste bins.
A year on, the Kays have successfully shifted the company’s manufacturing to Australia (formerly in China). They have set up a factory on the Mornington Peninsula, which is entirely solar-powered.
Great Wrap costs $9.90 for two 30-metre rolls. It’s available online.
This article first appeared on Broadsheet on August 4, 2020. It has since been updated to reflect the company’s manufacturing location and product price.