Never let it be said that Frank Green is not attuned to the zeitgeist.
In the past year or so, the Melbourne-based eco label has found fame as Australian Tiktok’s favourite emotional support water bottle, responded to a run on Bunnings DIY pipe “cupholders” for its one-litre bottle by releasing a sell-out version of its own, and even been name-checked on satire site The Betoota Advocate.
Now Frank Green is dropping a limited-edition collection featuring four signature colours curated with heavy input from social media superfans. The New Colour collection includes three new hues – pistachio green, cosmic purple and soft stone – plus the return of sky blue, which makes a comeback by popular demand.
“Our customers are so passionate about colour and we actively encourage them to share with us what they want to see next,” says Frank Green creative director Paul Troon. “We combine this feedback with global colour trends and what we’re seeing on the streets and runways to create a shortlist of colourways to build into our collections.”
From today, four Frank Green products are available in the new colours: the one-litre ceramic reusable bottle (from $59.95), ceramic reusable cup (from $44.95), 595-millilitre ceramic reusable bottle (from $49.95) and the supersized two-litre ceramic reusable bottle (from $89.95). Like all of the label’s reusable bottles and cups, they are universally compatible with all Frank Green lids, including the new flip straw lid.
Frank Green’s New Colour collection is available from July 18 in David Jones and Universal Stores, as well as online.
www.frankgreen.com.au
@frankgreen_official
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