What’s in the (Mystery) Box? Frank Green’s Lucky Bag Is Back

Frank Green is a brand the internet can’t get enough of. If you’ve been thinking about buying a reusable water bottle or coffee cup, now is the time: the brand’s Lucky Bag promotion is here.

Back for a fourth year, the promotion lends itself to the ultimate unboxing since you won’t know what’s inside your order until it arrives.

“It’s such a simple idea which evokes the nostalgia of a childhood lucky dip bag,” founder Benjamin Young says.

There are two options available this year. The first is priced at $159.95 and contains products valued at $259, while the second is $119.95 and contains products valued at $199.

Plus, every Lucky Bag purchase will enter the brand’s major prize draw for an all-electric Fiat 500e. If you share an unboxing video on Instagram, Facebook or Tiktok using the hashtag #luckybag2025 and tag Frank Green, you’ll also be eligible for the $1000 daily prize (until April 17).

The promotion runs until April 17. You can shop the mystery boxes online, at the brand’s Chadstone store, or at the pop-up Lucky Bag Hub at Melbourne Central.

frankgreen.com.au

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