These 18 Local Brands Are Making Plush Towels for Bathrooms and Beyond

There’s nothing quite like the feeling of a fresh set of towels hanging in your bathroom. Aesthetics are important, yes. But so is super soft, absorbent cotton that doesn’t just move water around your body.

Words by Alice Jeffery · Updated on 20 May 2026 · Published on 20 May 2026

It might seem simple, but a really good towel, like a really good set of sheets, makes a difference. High quality materials that offer a soft handfeel but doesn’t skimp on absorbency is the key. But for all the luxury that a new towel brings, there’s nothing worse than when they start to get rough and scratchy.

Hommey founder (and chief comfort officer) Justin Kestelman has the solution. “Here’s our secret sauce: warm machine wash, with little to no detergent but add white vinegar. A warm tumble dry is recommended,” he says. “Using detergent is not recommended because it coats the fibres of the towel and gives that ‘crispy’ effect after washing.” Some people also swear by adding tennis balls into your dryer to help maintain the fluffy feel.

Kobn

Textile designer Sophie Matson launched Kobn in 2017 with a range of thoughtfully designed towels. The brand has since expanded to include interior accessories, such as candles, incense and cushions that echo the same artisanal sentiment. But it’s the collection of earth-hued bathroom essentials that keep us coming back. Fill your linen cupboard with Turkish-made pieces in organic cotton, which are finished with contrasting stripes and raw fringing. This season, we’re obsessing over bold primary hues that add a splash of colour to your bathroom and your beach bag.

Shop at Kobn

Sheet Society

Melbourne brand Sheet Society might be best known for bedding. But its new bath additions hit a similar sweet spot of playful yet practical. Towels, bath mats and more are made from weighty combed cotton in a range of pastel and neutral colours designed to complement each other.

Shop at Sheet Society Shop at The Iconic

Baina

Antipodean brand Baina set a new standard for towels when it launched in 2019. Signature chequered styles, made in Portugal, are seen strewn across city beaches and maximalist bathrooms alike. The growing range of striped and textured pieces caters to all interiors – the common thread is sustainably sourced cotton terry that dries well and elevates everyday rituals. The brand added bathrobes to its offering more recently; good luck getting dressed in the morning now.

Shop at Baina Shop at Lee Mathews

Laze Res

Designed in Noosa, Laze Res towels are created with the design-lover in mind. As chic as they are absorbent, they have a soft and plush handfeel complemented by an artful embossed finish. The bathe collection arrives in a neutral hue that will suit most rooms. But there’s nothing stopping you from using the beach styles inside the house to bring a vacation state of mind to daily routines.

Shop at Laze Res

Cultiver

Designed in Sydney, Cultiver uses quality flax linen and organic cotton to produce its bathroom collection. Elegant, natural colours fit in with contemporary finishes, while some pieces offer delicate fringes for a homey touch. A small range of recycled denim towels (produced in Portugal) speak to a sustainable ethos, which underpins the brand’s entire home offering. These styles offer a weightier handfeel at 500gsm but still dry quickly.

Shop at Cultiver

Pillow Talk

Pillow Talk might happen between the sheets, but the bathroom deserves a little fun too. The local brand’s Shop at Pillow Talk

Hommey

Hommey’s beach towels and robes have become firm favourites from the brand, but the extended bathroom range now includes sumptuous bath sheets, classic towels, face washers and hand towels in chic, design-led palettes. Each piece is made from a dense 600gsm cotton that is super absorbent, so you’ll be dry in no time. Long piles give an extra soft handfeel that’s like a hug.

Shop at Hommey

Loop Home

Softness is the selling point for Loop Home. Made from organic cotton, the plush collection comes in a range of sizes with simple geometric motifs in colours like terracotta and stone. The generous bath sheet brings a little luxury to mornings. Plus, the brand’s logo label doubles as a loop to hang your towel to dry.

Shop at Loop Home

Aura Home

Melbourne brand Aura Home offers a range of Greek Island-inspired towels; styles like the Milos and Paros are finished with hand-knotted fringes. More recently, the local favourite introduced a Mediterranean-inspired collection that mimics the striped umbrellas that dot the Riviera coastline. The luxurious cotton designs also come in swaddling bath sheets, hand towels and bath mats so you can create plush matching sets.

Shop at Aura Home Shop at The Iconic

Saarde

Sydney lifestyle brand Saarde delivers elevated simplicity through its collection of home and body products. And its towels are a real treat. Woven pieces bring subtle texture to your bathroom while maintaining softness and absorbency thanks to premium Turkish cotton. Mix and match sets in vintage-washed colours, or opt for its textured chickpea finish.

Shop at Saarde

Sheridan

An Australian staple for towels, Sheridan continues to provide high quality materials and classic finishes. The current collection includes luxe Egyptian cotton, ribbed quick-dry styles and combed Turkish cotton pieces in a range of colours. Vibrant beach towels are also worth adding to your linen cupboard as the seasons turn.

Shop at Sheridan Shop at Myer

Quoin

Quoin’s collection of luxury Turkish towels made from organic cotton bring a dose of personality to bathrooms (as well as kitchens and pool decks). Crafted with laid-back beach houses in mind, the thick loop styles are handmade, meaning no two are the same. If you’ve stayed at Sagres in Queenscliff , Victoria, or Crayshack on Flinders Island in Tasmania, you might have wrapped yourselves up in one after an outdoor shower or bath.

Shop at Quoin

Fridah

Founded in Sydney in 2022, Fridah creates timeless towels crafted in Portugal from high quality cotton that’s free from harmful chemicals. Made in small batches by expert makers, each piece balances softness, absorbency and durability. The brand’s sustainable “buy once, buy well” philosophy is reflected in its refined colourways and considered designs. We’re eyeing the Rio Affogato and Houndstooth Blue Haze styles for a mix of subtlety and depth.

Buy at Fridah

In Bed

Out of bed, In Bed’s bath collection is just as chic as its beloved sheets and throws. Made from organic cotton, the Sydney brand’s range comes in plain and striped iterations each season. Matching robes round out the bath collection – it's time to dial up the self-care routine.

Shop at In Bed

Loom Towels

Designed in Melbourne and hand-woven in Turkey, Loom makes limited edition collections that embody luxury. Working with GOTS -certified organic cotton and natural linen, the brand champions untreated, unbleached and non-coated fibres when it comes to dying and pre-washing. Each piece is finished with signature hand-tied fringes and tassels.

Shop at Loom Towels

Yoli

En Gold’s sister brand Yoli offers sumptuous additions to your towel rack. At 800gsm, they’re plush and come in three classic colours: snow white, forest green and sand beige. Shop individual pieces or choose a set, which includes two generous-sized bath towels, as well as a coordinating hand towel and bath mat.

Shop at Yoli

House of Nunu

Brighten up your bathroom with House of Nunu’s signature checked styles in a rainbow of hues. The collection of bath and hand towels are made from 550gsm cotton that’s favoured for its soft, absorbent nature. Mix and match your set or keep things tonal – they’re perfect for everything showers.

Shop at House of Nunu Shop at The Iconic

Mayde

Aussie label Mayde offers a collection of hand-loomed towels that bring a playful disposition. Made in Turkey from organically produced Buldan cotton, the range has retro-inspired patterns, muted pastels and bold colour fixes. The generous sizes are perfect for wrapping up after a swim or shower.

Shop at The Iconic Shop at Mayde

Additional reporting by Simone Richardson.

This story was first published on 19 September, 2023 and has since been updated.

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About the author

Alice Jeffery is a freelance writer and Broadsheet’s former shopping editor.