Published 3 years ago

Australian Furniture and Homewares Retailer Brosa Has Gone Into Administration

Australian Furniture and Homewares Retailer Brosa Has Gone Into Administration
Australian Furniture and Homewares Retailer Brosa Has Gone Into Administration
Australian Furniture and Homewares Retailer Brosa Has Gone Into Administration
After massive lockdown-era sales growth, the digital retailer is battling a cash crunch. And just about everything is on sale.
JW

· Updated on 20 Dec 2022 · Published on 15 Dec 2022

Melbourne-based digital furniture and homewares retailer Brosa has gone into voluntary administration.

The company – founded in 2014 by Ivan Lim, David Wei and Richard Li – tripled in size during Covid-19 restrictions as shoppers went online for direct-to-customer deliveries.

This week Brosa announced it has appointed Richard Tucker and Michael Korda of Kordamentha Restructuring as administrators.

“The business faced challenges when sales declined after the Covid-19 restrictions were lifted. This caused short-term cashflow pressures after a period of phenomenal growth,” Tucker says in a statement.

Kordamentha is now looking to sell Brosa as a going concern, offering “a strong customer base and technological capabilities that would be an asset to many other furniture retailers”. Tucker says the retailer is now looking to restructure as a made-to-order business.

Meanwhile, administrators are clearing stock. “If you are looking for a new couch, or other stylish furniture in the lead-up to Christmas, visit the Brosa website.... for a great deal,” Tucker says.

brosa.com.au
@brosadesign

This story was updated at 4pm on Thursday December 15 to reflect that sales are no longer available at the warehouses.

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