Can of coke. Choccy bar. Condoms. All lockdown emergencies are covered at high speed thanks to a new app called Send, which guarantees deliveries in 15 minutes or less.
Send founder Rob Adams says he created the online delivery service after witnessing similar fast-paced grocery services in Europe and the US. “We’re super excited to begin servicing pretty much all the suburbs in and around Sydney and Melbourne CBD with our sights firmly set on a national offering,” he says in a statement.
There’s no physical market attached to Send. “Our approach for our supply chain is unique,” says Adams. “We plan to work with larger distributors for our core offering of convenience and [fast-moving consumer goods] but also with local vendors and providores for things like fresh produce.”
The tech alternative is easy enough to navigate. Adams had his grandmother in mind when designing the app as a convenient, contactless way to shop. So what can you get?
There’s fresh fruit and veggies, eggs and dairy products, all kinds of snacks and plant-based products from brands such as Oatly, Remedy Drinks and Tip Top. But the real winner has to be those personal-care products you forgot to pick up in your usual shop – Panadol, pregnancy tests, condoms and other emergency items.
“Australian supermarket giants promote the idea of a big weekly shop; however, consumers don’t have time to curate long lists of groceries and spend hours shopping,” he says. “Send addresses this gap in the market by making it possible to get what you need when it comes to mind, removing the element of planning ahead.”
Send aims to replace the traditional supermarket dash altogether. As the company expands, it’ll construct several “dark kitchens” in Sydney and Melbourne CBD to accommodate on-demand orders. Plus, grocery items are all similarly priced to ones you’d find at Coles or Woolies.
At the moment, Send delivers to locations within two kilometres of its Send Shop. That encompasses 11 Sydney suburbs, including Alexandria, Chippendale, Darlington, Eveleigh, Newtown, Waterloo and Zetland. Plus, it’ll soon launch in Melbourne, delivering to the CBD, Albert Park, Southbank and South Melbourne.