Most lollies are around 50 per cent sugar, putting them firmly in the “occasional” food group. But a new Aussie confectioner is out to change that.

“As a kid that was on the larger side, I used to eat a lot of lollies and still do to this day, there really isn’t an option in the marketplace for a really tasty, healthy lolly,” Daniel Kitay tells Broadsheet.

As an adult Kitay lost weight by cutting out sugar completely, but didn’t want to give up lollies for good. With his background in the vitamin and supplement industry (he trained as a lawyer before that), he spent 12 months working with food scientists to develop a healthier, low-sugar lolly.

Funday Natural Sweets is his new brand of lollies and gummies, which are free from refined sugar, artificial flavours and colours. They also don’t contain any sugar alcohols, which are lower-calorie natural sweeteners such as erythritol, sorbitol and xylitol that can have a laxative effect on some people.

“There are pages and video reviews of people talking about their experiences with this stuff when it’s really affected their stomachs and they go into quite graphic descriptions,” Kitay says. “It’s honestly quite funny but also really scary that these ingredients are in such high doses in [some] confectionery.”

Funday lollies are made with tapioca starch and chicory root fibre, two naturally sweet fibres. Paired with a touch of stevia and natural colours and flavours such as citric acid and paprika extract, the resulting confectionary contains about 90 per cent less sugar than regular lollies.

“We recognise that when someone opens a bag of lollies, they could say, ‘I will only [have] three or five lollies,’ and the next minute the whole bag’s finished,” Kitay says. “We surveyed so many people and self-control is such a big problem. The way we’ve [handled] that is, one bag is one serve.”

There are four Funday flavours so far, including two vegan options. There are sour peach-flavoured hearts called Peachy Keen and raspberry gummy frogs with the cheeky name Froget the Sugar High. The vegan lollies are mixed fruity gummy bears (with raspberry, lemon and apple bears) and sour gummy bears in the same flavours, plus a lip-puckering sour coating. All four are also gluten-free.

“It’s for anyone looking for low sugar and no artificial sweeteners – they’re people looking for a clean lifestyle, or those that haven’t bought confectionery in a long time and just steered clear of the aisle but miss those sweet moments,” Kitay says. “And a lot of our customers have children, and those parents don’t want their kids consuming as much sugar so this is a natural fit for them as well.”

Funday Natural Sweets is available at Chemist Warehouse, select health food stores and online.

We hope you like the products and services we recommend on Broadsheet. Our editors select each one independently. Broadsheet may receive an affiliate commission when you follow some links.