While Domino’s is outside Broadsheet’s normal purview, the fast food chain’s decision to add vegan cheese to its menu did pique our interest. Especially given cheese is often the only thing standing in the way of some people’s decision to go vegan.

After a survey on the company’s Facebook page (which asked the pertinent question, “Do you want vegan cheese?”), the pizza chain today introduced 100 per cent dairy-free, non-genetically modified, plant-based and preservative-free vegan mozzarella cheese, which is available to add to any pizza for $2.95 across its national branches.

“Australia, we heard you,” the company announced in a Facebook post, which has already clocked up 59,000 views, 2,200 comments and nearly 500 shares.

In an official statement, Domino’s Australia and New Zealand CEO Nick Knight said he was “blown away” by the number of survey responses and enthusiasm for the product in general.

“The popularity of, and demand for, vegan products has increased considerably over the years,” he said.

“We have tested this cheese in our LuvLab development kitchen, and confirmed this vegan-friendly alternative has the same taste, texture and melt as real dairy cheese. It’s also cholesterol free.”

Vegan cheese is free of milk and animal-based enzymes, and is made from plant-based products and involves consolidated protein mass from various sources with lactic bacteria added in for acidity. Oils, emulsifiers and thickeners are often used to get the same firm texture as dairy cheese.

The brand Domino’s will be using is sourced from the US and is called Follow Your Heart. It contains filtered water, coconut oil, modified food and potato starch, sea salt, plant sources, olive extract and beta carotene for colour.

The vegan cheese will also be available to buy in stores separately.