Wear Zorali’s Signature Camp Fleece on Your Commute – and Then Pack It for a Weekend in Nature

Cam Greenwood and his wife Elise Renzenbrink launched Zorali in 2019. Even though the brand’s story is rooted in the couple’s shared love of the outdoors, its official inception coincided with a peak in the gorpcore aesthetic.

“When we first met, we spent all of our time hiking, surfing and exploring the coast along the Great Ocean Road,” Greenwood says. “We see nature as the ultimate restorer – it’s really the thing that brings a sense of renewal to our lives and our friendships.”

And while a few choice heritage brands have dominated the outdoor apparel space over the years, Greenwood and Renzenbrink weren’t 100 per cent satisfied with what was available for their adventures. As camping became “cool” and hiking-chic fits started taking over urban wardrobes, Zorali sought to fill a gap.

Styles like the Cosy Camp Fleece , corduroy Camp Jacket and Organic Crew jumper repeatedly sell out. It’s not surprising why. These pieces are designed with performance in mind but you’re just as likely to spot them on a city train as a weekend spent off-the-beaten track.

Then there’s the playful Outside Vibes collection. This range of tees, caps and water bottles designed in collaboration with artist Ty Williams , is a celebration of the joy found when spending time in nature – but the graphic prints and slogan details have a distinct streetwear feel.

Crossing over into more specialised terrain, the brand also has a devoted following for its clever gear. Fan favourites include a packable fireplace and a golden two-person tent. “We love sleeping in nature and we wanted to do something that was a little bit fun. The bright yellow represents our feeling in the outdoors. But when you wake up in that tent, there’s a really nice warm glow from the light coming in,” Greenwood says.

Based in Ocean Grove on Victoria’s Bellarine Peninsula, community has always been an important part of Zorali’s pitch. “We invited people to become part-owners in the brand from the start with our first equity crowdfunding campaign. It was a creative way to raise the funds we needed to get the business off the ground, but it also meant we had a community there from day one, wanting to see it thrive,” Greenwood says.

With more than 40,000 customers across 60 countries, the plan seems to be working.

It’s no surprise that the team behind Zorali endeavours to do everything as sustainably as possible. Natural fibres like organic cotton and hemp, as well as recycled materials, feature heavily throughout the collection. The brand provides a breakdown of the emissions, water and energy needed to produce its products in comparison to alternatives on the market. A B-Corp certified business, Zorali has carbon offset and reforestation programs in place too.

For Greenwood, taking the brand offline and organising IRL meet-ups is just as important as supporting the planet and developing new products – although there are sleeping bags, rainproof pieces and merino wool additions in the pipeline. “One of our fondest parts of the brand is being able to connect with our community through meet-ups and events,” he says.

Helping to make the outdoors more accessible, the team has coordinated a number of day hikes on urban fringes. “Often we have people come alone … everyone is strangers at the start, and they leave with really great new friendships. It can be daunting to navigate spending time in more rugged locations if you’re new to outdoor activities, and especially to do it alone,” Greenwood says.

Having received an increasing demand for real-life meet-ups, the team is preparing for its first overnight adventure, hosting a back to nature weekend in early May. The camp-out will be at Toolangi, Victoria, a destination that’s ripe with hiking, natural swimming and the chance to be immersed in nature.