“A hard-earned thirst needs big cold gear, and the best cold gear is here,” reads the tagline that accompanies Victoria Bitter’s (VB) foray into fashion merchandising.

The new range, which went live in October, includes green and black jumpers, a pastel-pink T-shirt and a black beanie – all printed with the Aussie beer brand’s logo.

“The #1 question we get asked is how to get your hands on VB merchandise. Australia – the day you’ve been waiting for is here. It’s time to get some Big Cold Gear,” the company posted on Facebook and Instagram on October 11, 2018.

Never miss a moment. Make sure you're subscribed to our newsletter today.


The merch is available via its online store now, and ships anywhere in Australia.


This article was updated on December 4, 2018.