In 2010, Sydney’s Sean Venturi and Theodore Smallbone set out to make a pair of swimmers they’d actually want to wear. The result was well-tailored, relaxed trunks that spawned a now-global fashion label with fans from New York to Tokyo: Venroy.

Venroy has a flagship store in Bondi, as well as locations in Mosman and Paddington. The label also plans to open a boutique in Brisbane and Perth later this year, with Australians outside Sydney able to buy the clothing online at its website, as well as on Fartetch.

Venroy has now released a new line of relaxed linen suits. The idea to do it came when Venturi attended his best friend’s wedding and realised his suit wasn’t nearly as comfy as his other clothes. “I’m 29 now. Everything in my case was comfortable until that day,” he says.

“Our customers are maturing and so are their tastes. As well as retaining our beach-culture heritage we want to grow with those early adopters who have remained loyal to us over the years.”

Linen is already a favoured Venroy fabric, so the choice of suit material came naturally as the duo experiment further with the natural fibre and unstructured fit.

Venroy’s summer 2018 capsule of linen-suit separates includes a two-button blazer made from lightweight linen that’s breathable and soft. The unstructured design allows for easy movement and has a texture that doesn’t crease or wrinkle. The smart-casual blazer has a notched lapel, patch pockets and is unlined to suit the warm Australian climate. The matching side-tab trousers (available in white, sand-coloured beige, sage green and navy) are made from the same linen and include adjustable buckles either side of the waist to cinch the right fit.

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Venturi says Venroy has a winter line coming that will feature cashmere sweaters, down and more ever-relevant linen.

Both the unstructured blazer and side-tab trousers are available at the label’s Bondi, Mosman and Paddington stores and online at FarFetch.com and venroy.com.au.