James Dean. Marvin Gaye. Jerry Seinfeld. Regardless of who your denim icon is, there’s no denying the power of a trusty pair of jeans.
A true wardrobe staple, there’s a sense of security that comes with having a great pair of jeans to throw on and go. But not all denim is made equal. Organic and recycled materials, vintage-inspired silhouettes that don’t compromise on comfort and locally-made pairs that are designed to last set these Australian brands apart.
Denimsmith
Denimsmith’s cult collection exists where ethics meet aesthetics. The Melbourne-born brand is dedicated to its handmade, locally crafted approach to design. And skinny, slim and straight leg styles rule the range of sustainable jeans. But it's not just about bottoms. The Nash, Silas and Issac jackets prove denim is a tireless fabric in every corner of our wardrobes.
Neuw
Combining Nordic design with Melbourne’s laid-back sensibility, Neuw’s range of vintage-inspired denim references archival designs dating back 100 years. Fans of the brand return season after season for the signature soft stretch denim that’s designed for comfort and movement. Styles like Ray, Iggy and Lou are complete with the label's telltale fob ring hanging from the front belt loop and a repair stitch at the back pocket.
Flux
Designed and made in Melbourne, Flux is a local favourite. Styles like the Union Tapered and Woodland Straight are cut from premium denim with clean lines and classic detailing. Work shirts and chore jackets round out the timeless workwear aesthetic that’s become second nature in modern styling.
Outland Denim
High quality, planet-friendly designs are the name of the game for Outland Denim. The Australian brand is a direct response to the waste, exploitation and environmental degradation that founder James Bartle witnessed in the fashion industry. And with a focus on its workers' lives, Outland Denim now seeks to support women through training, healthcare, living wages, and education. Core pieces like the Ranger jeans and Smith jacket promise to make a mark on your wardrobe in more ways than one.
Country Road
Country Road has worked hard on its hard-working denim. The brand has recently partnered with Saitex, a Vietnamese manufacturer with a focus on revolutionising the production process of denim. From smart dyeing solutions and wastewater management to using an air-drying process and powering its factory with solar, Saitex is committed to change. The Standard Fit and Slim Fit jeans are updated in a heavier weight denim and rich indigo hues for a timeless choice this season.
P Johnson
A suiting stalwart, P Johnson’s denim collection is endearingly classic. Tailored finishes complete the label’s two key unisex styles: Tony (named for designer Patrick Johnson's father) and Chris. Both are available in light and mid indigo washes, as well as monochrome options. Each pair is made in Italy from certified organic cotton and comes pre-shrunk for the perfect fit.
Rolla’s
With an easygoing approach to denim, Rolla’s is an Aussie go-to. Key styles, including the Ezy Carpenter, Tim Slims and Relaxo, take their cues from classic workwear silhouettes. Seasonal washes and fabrications keep the collection fresh – but the beauty of the brand lies in the versatility and hard-wearing nature of its timeless pieces.
Ksubi
A streetwear favourite, Ksubi might be best known for its edgy approach to classic silhouettes. Tapered styles, like the Wolfgang and Hazlow, come in a range of worn-in washes season after season. The oversized proportions and ankle stacking nature of the Anti K and Maxx styles is a trending choice thanks to the return of the baggy jean.
Assembly Label
Classic fits and timeless washes fill the collection of everyday denim from Assembly Label. The brand’s enduring straight jean is made from 100 per cent rigid cotton denim with a mid-rise, relaxed fit. A button fly and five-pocket styling nail the simple, stonewashed finish.
RM Williams
Ready for work or weekends, RM Williams is a timeless choice when it comes to investing in denim and moleskin jeans. Using soft, breathable fibres, the brand cuts it into signature silhouettes, like the Loxton, Victor and Ramco jeans, in a range of classic colours. Swap out indigo pairs for deep brown and navy hues this season.
Deus Ex Machina
Sydney-born brand Deus Ex Machina offers a quiet collection of classic denim styles. Spanning slim, tapered and relaxed fits, the range is available in timeless washes including black, deep indigo rinse and vintage stone blue. Coordinating shirts and jackets are the perfect choice for those looking to double down.
Fans of motor-inspired jeans might also want to check out Saint for its signature “unbreakable” styles.
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