Ark Swimwear’s reason for being echoes the sentiments of many women who’ve wasted hours of their lives trying on ill-fitting togs: “Because simple done well is hard to find.”

The Sydney label was launched by Renée Kirby in Manly in 2016 with the goal of creating comfy, classic bikinis without compromising on cut or quality.

“I started the brand as an experiment,” says Kirby, who at the time wanted to put her experience as a business analyst into practise and was seeing other retail businesses take off on Instagram.

“Swimwear was an easy choice as my life has always been on the beaches, owning drawers of bikinis but never owning the perfect one I wanted.

“Starting the business was the perfect opportunity for me to design and create the bikini that I wanted as my go-to.”

The result is minimalist bikini separates) with clean lines, bold colours and a couple of eye-catching prints (leopard spots or snake skin) for $60 apiece.

They are four top and five bottom style to mix and match but all are seamless, fully lined and secure, so you won’t accidentally flash anyone at the beach, whether you opt for a crop top or classic triangles.

Ark also sells a backless spaghetti-strapped one-piece, which comes in all of its signature block colours – black, emerald green, grey, navy blue, red, rust, yellow and white.

All its bathers are made with a blend of nylon and spandex that’s treated to give it a buttery soft feel.

In the past four years, the label has caught the attention of a number of celebrities overseas, including Kim Kardashian, Emily Ratajkowski and more.

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