Spread Good Vibes With Something Wonderful’s 3D-Embroidered Unisex Trackies

When Dean Carnemolla launched Something Wonderful in July 2020, he had two simple missions. The first was to inject warmth and positivity back into the community, and the second involved collaborating with artists and other creatives.

“I think with a lot of the art world or any creative kind of industry – art, music, everything – everybody’s connected in some way,” he tells Broadsheet. “They’re my community and I’m just constantly looking for new artists to work with.”

The label debuted with logo tees and sweatshirts before quickly moving onto collaborations; Carnemolla heads up design for the brand staples and commissions artists for illustrations, typography and design layouts for special pieces. Past collections include work by tattoo artists, graphic designers, illustrators and even other clothing labels.

“Twelve months on, I think the concept’s really getting more and more solid,” he tells Broadsheet. “The concept for Something Wonderful was always to keep on spreading happy, bright colours and trying to make people smile.”

The latest release, for Something Wonderful’s Spring 21 collection, keeps things simple with just the logo front and centre emblazoned on sweatshirts and sweatpants – perfect for lounging around at home (or out and about).

“I’ve always been a really big fan of tracksuits – I’ve never worn a suit to work in my life,” Carnemolla says. “I think tracksuits have become more and more versatile in our lives, particularly with everybody in lockdown, and everything’s more casual than it was five years ago.”

He originally envisioned them as travel tracksuits, but they’re practical enough for everyday wear. The unisex pieces come as separate hoodies and trackpants in three colourways – buy the same colour to make a set, or mix and match between orange logos on a warm brown base , white on black , or emerald green on pale pink.

The logos are 3D embroidered on soft, midweight French terry fabric – warm enough for winter, but stll wearable through to late spring.

“We’re based in Byron Bay and it’s quite tropical up here so I’m always in T-shirts a lot of the year,” Carnemolla says. “It was important to have something I could wear now and up to spring when it’s still chilly in the early mornings and late evenings.”

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