As Australia faces a national emergency on a scale we've never seen before, donating directly to the organisation of your choice is the best way to help raise funds for the relief effort.

And on Thursday January 9, you can add to those funds by updating your wardrobe, when a collective of more than 1000 stores (and their online counterparts) will donate 100 per cent of profits to the Australian Red Cross Bushfire Disaster Relief and Recovery Fund.

The initiative – called All In – brings together fashion brands across the country. The list is growing in the lead up to Thursday, but at the time of publishing more than 30 labels were on board, including General Pants Co, The Iconic, The North Face, Abrand, Dr Denim, Ben Sherman, Cue, Lee, Levi’s, Neuw Denim, Nudie Jeans, Rollas, Speedo, Lacoste, Stüssy, Local Supply and Wrangler.

“The funds raised will ensure our trained staff and volunteers can continue to be there for the long haul, helping people take a deep breath, take stock of their losses, and slowly but surely get back on their feet,” Belinda Dimovski, head of engagement and support at Australian Red Cross, said in a statement. “We’ll also be giving out emergency grants to help people cover essential costs as they start to rebuild.”

The full list of labels involved is available on the General Pants website. Find out more about the relief effort and donate directly here.