It’s been four years since Sarah-Jane Clarke and Heidi Middleton retired as the public faces of Sass and Bide, the Australian label founded by the friends in 1999, which they eventually sold to Myer in two multimillion-dollar parts.
Now, Clarke has announced she’s returning to the fashion game – flying solo to launch an eponymous, travel-inspired label.
Her comeback is welcome news. Sass and Bide – known for its bold prints and unconventional cuts – was one of the first Australian fashion success stories, with a devoted following here and overseas.
Clarke shared the news on Instagram, but has yet to confirm details of the upcoming label, expected in October, with media.
“Back in business! SJC made for travel – coming soon. October,” she posted on August 30 this year. The accompanying hashtags – #slowfashion, #resort #capsule #limitededitions #madeinaustralia #travelinstyle – also hint at its direction.
The Sarah-Jane Clarke website is already live with a short statement, too.
“Luxurious, well-crafted pieces with a hint of drama. Neutral and tonal palettes in natural fibres. Sun-faded colours and eclectic romance. Founded in Australia, made for travel.”
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Broadsheet contacted Sarah-Jane Clarke for comment but did not hear back before publication.