Dressing well has always been about more than just looking good. But in 2025, this idea has taken on new depths, emphasising joy, longevity and a more considered approach to consumption.
That’s the philosophy behind RIISE, an online marketplace that brings together responsible fashion, homewares and beauty brands from around the world. Founded by climate expert Sara Bell, who has over 20 years of experience in the field, RIISE is rooted in optimism rather than guilt, aiming to make sustainable choices not just accessible, but desirable.
“We’ve spent decades terrifying, shaming and guilting people into action on climate change, and it just doesn’t work,” Bell tells Broadsheet. “People are drawn to joy. We want to highlight the beauty of things made well and show that dressing responsibly isn’t about sacrifice – it’s about pleasure.”
At RIISE, the focus isn’t just on brands with a sustainable ethos – it’s about individual pieces that meet a strict climate-conscious criteria. Every item is vetted to ensure it aligns with “a decarbonised, circular and regenerative future”, according to the brand’s website. “We don’t sell anything made from virgin polyester,” says Bell. “Instead of focusing on what’s bad, we highlight the beauty of natural fabrics. A merino wool jumper, for example, is breathable, long-lasting and doesn’t retain odour. It sells itself.”
Brands like Courtney Zheng, Lesse and Yu Mei fit seamlessly into this vision. “Luxury today isn’t about chasing trends – it’s about celebrating craftsmanship,” Bell adds.
Beyond buying better, dressing well in 2025 is also about caring for what’s already in your wardrobe. RIISE encourages a long-term mindset, with care guides in the works to offer practical tips on washing, storing and repairing clothes. “You don’t have to know how to sew,” says Bell. “But you should find someone who does. Tailoring or even small design tweaks – like adding ribbon detailing – can extend the life of your favourite pieces.”
Alongside its marketplace, RIISE produces film and TV projects to further its mission. A forthcoming fashion-focused horror movie will feature only sustainable and vintage clothing, while an unscripted TV show hosted by stylist Erin Walsh (Anne Hathaway’s go-to) will explore creative ways to extend the life of existing wardrobes.
Ultimately, Bell sees RIISE as part of a larger cultural shift – one that transforms sustainable fashion from a niche concern into the new normal. “The best thing you can do for the planet is buy what you love,” she says. “Because if you love it, you’ll wear it again and again. And that’s where real change happens.”
You can explore RIISE’s curated collection online or visit the Sydney store at 94A Oxford St, Paddington, NSW 2021.
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