Sydney label P.E Nation, known for blurring the boundary between sportswear and streetwear, is teaming up with Reebok again to reimagine the Classic Nylon trainer.
It’s the second time the US sportswear giant has worked with Bondi designers Pip Edwards and Claire Tregoning. The first sneaker partnership, launched last February, sold out in six minutes.
This time the trainers come in two colourways, and in both women’s and men’s sizing, in line with P.E Nation’s recent introduction of menswear.
Although founded in 1895, it was a moment in 1970 – when Ron Hill won the Boston Marathon in a pair of its trainers – that made Reebok’s distinctive stripe iconic. It fell from the athletic-footwear consumer consciousness in the 1990s, but wrestled its way back to relevance following its acquisition by the Adidas Group in 2006.
The label's upward trajectory is part of a wider resurgence of retro sneaker labels – it seems the “cool kids” are endorsing the classics once again.
Take Adidas, for example. In 2012 its rating on streetwear blog Highsnobiety was below two per cent, Business of Fashion reports, but after Kanye West took the stage at the Billboard Music Awards in Las Vegas wearing a pair of all-white Adidas Ultra Boosts, sales soared by 98 per cent that year.
While these trainers are “sport inspired”, they’re not intended for athletic use. Made with a nylon vamp, with tonal suede overlays and the classic Reebok lines, they’re more of a lifestyle shoe.
“The Classic Nylon is the perfect hybrid between a performance trainer and a street sneaker and since our first collaboration did so well it was an easy decision to go for round two,” says co-founder Pip Edwards.
One thing has become clear with Reebok’s ongoing collaborations with labels like P.E Nation: it’s on to a good thing.
The Reebok x P.E Nation Classic Nylon trainers will be available from February 1 2018.