Australian custom-suit specialist P Johnson Tailors is finally answering the calls of women – including many partners, sisters and mothers of his menswear clients – who have been asking him to introduce a womenswear equivalent for years.
While founder Patrick Johnson isn’t ready to divulge any details on the line yet, an Instagram account for the new label – called P Johnson Femme – features an artful curation of images broadly inspired by women and femininity, from a 1665 painting of a bust of Venus to line drawings of the female form.
Why has it taken so long? When pressed in the past, Johnson was firm that he’d only launch a women’s line when he achieved the perfect cut and fit, which takes time to execute properly. It seems he’s finally landed on a formula he’s proud of.
A decade ago, when Johnson opened his first showroom in Melbourne, it was an exciting moment for Australian menswear. It filled the niche for quality, made-to-measure local tailoring and established a uniquely Australian suiting vernacular – one that has since garnered fans across the globe.
Johnson now has showrooms in Sydney, Melbourne, New York and London (all designed by his wife, interior designer Tamsin Johnson), and his garments are stocked internationally at prestigious retailers including Barneys, Matches Fashion and Mr Porter.
A women’s line feels like the natural next step – a clever expansion of the label that will tap into a whole new customer base (though it’s worth noting women have shopped his men’s line for years).
The marketplace for made-to-measure women’s suiting is far from crowded in Australia. Watch this space closely.