Last year the internet chugged down Victoria Bitter’s vintage-label-inspired clothing line like a beer bong-wielding schoolies attendee.
Then Melbourne Bitter followed with its collaboration with menswear-staples label Mr Simple.
Now Mr Simple has released another line of summer threads, this time with Victoria Bitter.
The range consists of eight pieces that draw from Victoria Bitter’s archive of vintage labels. There’s also a pop-art interpretation by Aria-nominated visual artist Lee McConnell, who has previously worked with musicians including Jack River and Dune Rats, as well as festivals such as Splendour in the Grass.
There are four tees, a matching shorts and short-sleeved shirt combo, a VB patch cap, and some nifty socks. McConnell is responsible for the designs of two of the tees as well as the shorts, socks and shirt with a print featuring pink and green palms, a cockatoo, and VB stubbies and longnecks.
The Mr Simple & Victoria Bitter range is available online now.