Beauty Spot: Merit Softens a ’90s Lip With a Subdued Palette

Since landing in Australia last year, Merit has quickly become a fan favourite for its multi-use beauty staples that promise to “do more with less”.

That philosophy carries through to its latest release: ultra-hydrating liners that melt into lips like a balm, subtly define your cupid’s bow, or add warmth to cheeks.

There are eight understated hues to choose from – a mix of biscuity nudes, lush pinks and deep browns – designed to channel that distinctly lived-in ’90s look: effortless yet intentional.

For dry-lip sufferers (and habitual lip balm reapplicators), the dewy formula is particularly exciting. And as a member of both camps, this shopping editor can confirm: it’s a dream for solo wear. But if you’re after a pairing, Merit’s pearlescent lip oils make a go-to match.

The 101 on Merit’s lip liner

Who: Merit.
What: Signature lip liner.
When: anytime, no mirror required.
Where: lips, lightly overlined or all over; even dabbed onto cheeks.
Why: for soft, subtle definition that leans into pared-back ’90s make-up. Instead of precision, it’s about blurred lines that don’t require a steady hand.
How: a gel-based formula infused with antioxidant-rich pomegranate and jojoba oil, melting into lips for sheer, wearable colour with no harsh lines or dryness. Plus, a built-in sharpener for easy touch-ups on the go.

More Merit beauty product picks

Merit is a make-up favourite in the Broadsheet office. Here are some of the most-loved products.