On the evening of Friday March 13, Mecca sent an email to customers advising them of changes the business is making to its operations as a result of the coronavirus outbreak.

“We’ve been closely monitoring this in real-time based on the advice of the World Health Organization and Australia’s Chief Medical Officer and reviewing our approach regularly,” the statement says. “While we have always had strict hygiene practices and cleanliness standards in our stores, we have implemented additional precautionary measures.”

All instore services, including make-up applications, lessons and Beauty Lab services, will be suspended until March 31. Those who have appointments booked before that date will be contacted.

Samples “will be administered with an applicator”, hand-hygiene stations have been placed at the entrances to all stores, and the supply of hand sanitiser, alcohol, alcohol wipes and tissues has been increased across the store network too. Additionally, Mecca says it has “doubled down on disinfectant cleaning” at all stores and distribution centres.

“We have re-trained all our team members and prepped them on increased hygiene standards,” the email said. “In addition, all our hosts have been instructed to sanitise and wash their hands before and after each interaction.

“We remain absolutely committed to doing everything we can to put the health and safety of our Mecca community first. Rest assured, our stores are open, operating and bringing beauty to life for you all.”