Of every label that showed at Mercedes-Benz Fashion Week (MBFWA) last year, it was Macgraw’s mismatched shoes and whimsical designs that captured our attention. Glittering skirts, gingham shorts, button-up blouses and sky-blue ruffle shirts were met with glowing reviews from local and international buyers alike.
But what really stood out were the models’ smiling faces – an invitation to buy into the happiness that the Sydney label offers.
Tomorrow, Macgraw will send a squad of models down the fashion-week runway to debut its resort 2019 collection. Swifts, a gothic mansion in Darling Point, will serve as the backdrop for romantic ruffles, crisp whites and hand-beaded gowns. The show will also feature a collaboration with the emboiderers from the New South Wales arm of the Country Women’s Association.
Broadsheet sat down with the Macgraw founders, sisters Tess and Beth MacGraw, at their Darlinghurst studio to preview what’s ahead. Surrounded by mood boards, model charts and boxes stacked high with shoes, they’re excited to announce they’ve branched out into accessories with a new costume-jewellery line poised to make an entrance tomorrow, alongside their apparel and ballet flats.
“We always design with a girl in mind,” says Tess. “We were inspired by the woman who would reside at Swifts in its heyday.”
Statement Majorica pearl pieces include earrings fastened in an elaborate gold-plated setting, rope anklets and ribbon necklaces with fine gold chains will be available to buy online straight off the runway, as well as Parisian-style satin ballet flats in red, black and ivory.
Since winning the 2016 National Designer Award – and in the same year, the BT Emerging Fashion Designer Award, the regional International Woolmark Prize and the Australian Fashion Laureate for Best Emerging Designer – these sisters have seen their label picked up by David Jones nation-wide, Lane Crawford in Asia, and stockists in London, New York and the Middle East.
The colour palette for the show is gold, red wine and deep green in jacquard fabric, and further jewels will be woven into the models’ hair. But that’s all the MacGraw sisters are willing to divulge for now.
Macgraw’s first jewellery collection will be available to buy online tomorrow from 9am.