Lucy Folk Releases Her Own Set of Fragrances, a First for the Fashion and Lifestyle Label

Lucy Folk’s first encounter with fragrance was at the once grand, but now gone, Georges department store in Melbourne.

“My father had a cafe in Georges, and I spent a lot of time at the cosmetics counter with the women being very accommodating and giving me free samples,” Folk tells Broadsheet. “This was in the ’80s, so the perfumes were strong – think Joy and Opium.”

Three decades later, the jewellery and fashion designer is launching her own fragrances, in partnership with Melbourne-based perfume laboratory Perdrisat.

Formulated and bottled by perfumer Callum Rory Mitchell, the two limited-edition scents can be worn together or alone.

Fleur de Sel is the more feminine fragrance, conjuring rose petals cured in sea salt, and the scent of skin in summer. “It’s salty Mediterranean skin and sun-drenched roses,” Folk says.

Couer de Bois is more earthy and smoky, and designed both as a unisex scent and to be layered with Fleur de Sel. “When you want to share a scent with your partner, Couer de Bois is my go-to,” Folk explains. “One of the strongest notes is guaiac wood, which is an aphrodisiac and stimulates the lymphatic system. Not only do you smell wonderful, but it’s good for your body and your sex life.”

For Folk, the scent drop is a natural extension of her brand. “Fragrance, quite like jewellery, is a deeply personal choice and a special thing to buy for a loved one or as something for people to treasure for themselves,” Folk says.

“I have struggled for a while now to find a scent that felt like me, and I also think the balance of masculine and feminine in the two scents is important in all aspects of my brand.”

Each scent retails for $400 and has been made in a limited edition of 50, available at Lucy Folk boutiques and online from April 14.

The price is certainly at the upper end of an already crowded fragrance market, but Folk is confident her bottles will appeal to customers in search of a singular scent. “They are for people who like something unique and subtle,” she says. “It’s also a very limited product, which makes it more covetable.”

As to whether there will be more fragrances down the track, Folk is yet to decide. “There are always plans, but we like to go slow,” she says. “We’ll see how this works with our audience and take it from there.”

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