After a knockout debut collection with Rachel Allen as its new creative director, Jets has launched a new range inspired by holidays in dreamy, exotic locations.

It’s designed around destinations in Eastern Europe and North Africa, particularly Marrakech in Morocco. That means paisley prints in earthy hues, thin stripes in brick and maroon, and long, billowy silhouettes in premium fabrics and textiles.

The larger release is aptly called Sojourn, and includes smaller mini-collections or “stories”. It launches first with Silk Road – the aforementioned swirly, floral pink paisley pattern on a black background in a matching bikini and wide-leg, high-waisted pants. The Bedouin Stripe pattern – inspired by the nomadic tribe of the same name and Berber peoples – features narrow vertical stripes in striking reds, black and white. It comes in swimsuits as well as a long-sleeved, flowy cover-up with a waist tie.

Also in the Sojourn umbrella: Sahara, which takes cues from animal prints and patterns; Majorelle, with dainty feminine micro-florals inspired by its namesake botanical and landscape garden in Marrakech; Soleil makes use of silky materials with mineral and metallic touches; and Nomadic Lights was designed for a twilight stroll through the city’s heritage-listed medina.

The collection is a step forward in fashion sustainability, with fabrics crafted from regenerated nylon yarn made out of discarded fishing nets. The patterns are also digitally printed so as to reduce water consumption and harmful byproducts that would otherwise enter the environment. And with the timeless silhouettes and premium fabric, Sojourn isn’t just here for this season – it can be worn for years to come, helping to reduce the amount of clothing that goes into landfill, too.

Get 15 per cent off pieces from the new collection by using the code SOJOURN15 at checkout. The code can’t be used in conjunction with other offers or discounts, and excludes gift cards. Valid until 11.59pm on August 15, 2021.

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