Three To Try: The Allure of Euro Summer Lingers With the Jess Kent x Jag Capsule

As the sunny season nears, the allure of Euro summer lingers. Enter Jess Kent, whose latest collaboration with Jag captures the essence of Mediterranean days gone by. The capsule collection – 15 effortlessly elegant linen pieces – offers a nod to “European summers, languid lunches and afternoons by the sea”, Kent says.

The collaboration with Jag is a natural fit for the Gold Coast model and content creator who connects with the brand’s versatile, buildable and interchangeable ethos. “When adding to my wardrobe, I look for timeless, high-quality pieces that will last through seasons and I love that Jag embodies that”, she says.

Crafted to suit both coastal getaways and city strolls, the pieces feature Kent’s favoured hues – serene blues and butter yellow – “the colour of the season”, she notes. With prices ranging from $80 to $250 , here are the pieces we’re adding to our wardrobe rotation for the warmer months.

The Jess Kent x Jag collection is available to buy at Jag’s Noosa and Byron Bay boutiques and online at Jag , The Iconic and David Jones.