Josh Niland, Australian chef and author of The Whole Fish Cookbook: New Ways to Cook, Eat and Think, was one of four Australians named this week in the global 50 Next list. He was identified as a “gamechanging producer” for his leadership in sustainable ways to cook and eat seafood. Now his first cookbook is the subject of a new luxury T-shirt by designer Junya Watanabe for Japanese label Comme des Garçons.
Bearing the cover image from The Whole Fish, the black-and-white T-shirt is on sale from about $445 to $457 at various online stores. The 100 per cent cotton tees are made in Japan as part of the label’s spring/summer 2021 range. And the humble chef Niland (Saint Peter and Fish Butchery) expressed his delight in the T-shirt on Instagram with three screaming-face emojis.
Illustrator, book designer and art director Daniel New, who worked on Niland’s two cookbooks, tells Broadsheet he was “surprised and flattered” to see his work on a high-end fashion item. He first heard about the T-shirt in 2020, via publishers Hardie Grant, and he says he’s “happy for Josh” that his work is being recognised on an international scale.
It’s not the only cookbook cover to be featured in the range. Max’s Sandwich Book by London’s Max Halley, owner of Max’s Sandwich Shop, has been given a similar treatment. And in 2019, Comme des Garçons and Junya Watanabe created a jacket, T-shirt and tote bag featuring the logo of London restaurant St John.
The Josh Niland-inspired T-shirt is available from global retailers Farfetch and Mytheresa, plus others. It is not yet stocked in Australian stores. Of course, for approximately an eighth of the price, you can order a copy of the cookbook itself here, or pre-order Niland’s next one, Take One Fish: The New School of Tail-to-Scale Cooking and Eating ($55).