It’s Always Summer Somewhere, According to Seafolly’s Latest Collection

Seafolly is synonymous with summer for many people. But even as we approach the end of the southern hemisphere’s sunniest season, the brand’s latest collection is still worth embracing – aptly titled Summer Somewhere.

British model Joanna Halpin fronts the campaign as the Australian label sets itself up to make waves beyond our sun-kissed shores this year. After entering voluntary administration in 2020, the brand has bounced back and reclaimed its status as one of our favourite homegrown swimwear labels , and a go-to for sunny accessories.

Paying homage to travel, the new collection takes inspiration from the memorabilia often collected on trips abroad. Stamps, postcards, tickets and trinkets are just some of the motifs found across the colour-filled range. There are also hand-drawn artworks picturing scenes of sun-bleached towns and palm tree-lined beaches that amplify the vacation feeling. Halpin – who splits her time between London, New York and Sydney, seemingly chasing an endless summer – is the perfect face for these themes.

Silhouettes are a signature for the brand, from the bandeau one-piece to the reversible triangle bikini top and underwire bralette styles.

But it’s not just about swimwear. Silk pants , a sarong , and a shirt and shorts set are given the same printed treatment. While a yellow crochet kaftan and white knit dress add a retro-inspired twist to the offering.

Shop the collection online now.
seafolly.com.au