Ikea has a fascinating track record of getting us hooked on its internationally recognised branding. The Swedish flat-pack company has noticed the hype (even for items not officially endorsed by the brand), and it’s launching a limited collection of merch in Australia from mid-May.
The online and in-store collection includes white T-shirts and hoodies ($19 to $49) bearing a barcode design, plus branded water bottles, towels, a key ring and a tote bag ($4 to $22.50). Unlike the crunchy blue material used for the brand’s shopping bags and 2020’s bucket hat, this range is mostly monochrome, using the company’s blue and yellow colours sparingly.
The collection first launched in Japan in 2020.
Ikea’s Efterträda collection will be available from May 13 for a limited time only.
The original article incorrectly stated the collection was available online only. It has since been updated.