The Iconic has been doing some major sales throughout 2020. But while shoppers have been able to score some major discounts on certain brands, the site hasn’t had one of its big, all-encompassing sales for a while now.

As of 7am tomorrow though, The Iconic will be taking 30 per cent off almost everything. So it’s highly likely your wish list will be heavily discounted, and you can move a few investment pieces to cart.

Overwhelmed? We’ve got our eyes on this RM Williams leather travel bag (great for regional weekenders), and these Poppy Lissiman sunnies, the perfect accessory for your white-linen summer ensembles (for a more classic vibe, consider these hexagonal Ray-Bans). And if you’re thinking of doing a low-key Melbourne Cup hang, this heavenly headpiece would suit.

The sale is running from 7am on October 28 until 11.59pm on November 1. To sweeten the deal, The Iconic is also offering free express shipping for all orders over $50 – so if you need a new frock or shirt for that dinner reservation this weekend, you’re in luck.

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