“The Jets woman is sophisticated and stylish. Her style is a refined and effortless elegance inspired by luxurious travel destinations and other confident, like-minded women,” says Rachel Allen, the new creative director for iconic swimwear and resort label Jets.
Allen was head of womenswear and creative director at Marcs for 10 years before her recent move, and prior to that worked in various design roles at Sportscraft, David Lawrence, Jigsaw and Topshop.
“The swim and resort category is an exciting space for me. I can dream and design for holidays, being by the beach or pool – who wouldn’t be drawn to that?” she tells Broadsheet.
Elysian is her first collection at Jets, and sets a new direction for the decades-old brand. There’s a renewed focus on modernity, with more contemporary colour palettes and timeless silhouettes.
“Inspiration for the collection has come in many forms – from nature and vibrant tropical landscapes, vintage ’60s and ’70s photography, images of the Cote d’Azur and hotels such as Eden Roc,” she says. “We use these various references to create our own unique prints and designs.”
The first of Elysian’s smaller ranges or “stories” is Nomade, which translates those natural and vintage cues into a directional print with flowing black waves and curves over a deep, burnt umber base. There are four one-pieces in the design – a classic tank, a plunging V-neck, a long-sleeve surfsuit and a high-neck silhouette with back cut-outs – plus two bikini tops, two bottoms, and five soft, feminine resort pieces.
There’s also Isola Bella, which draws more from ocean and tropical images with a blue floral print on a shimmery white base and tortoise-shell hardware. And a reimagined Jetset – the brand’s core collection – features more modern and versatile silhouettes in plain colours, designed to be worn by the pool or out and about.
“The Jetset range works seamlessly with the more directional prints and colours of the other stories within Elysian to create the foundations of a warm weather wardrobe. The colour palette of natural hues, vibrant blues and shades of rouge offer Jets customers a range of options to suit all tastes,” Allen says.
Next up is Azure, another Elysian “story” made with Italian rib fabric that creates a sheen finish. In the future, Jets will be expanding its offering with more options for D+ sizes, and is working with suppliers to develop sustainable choices and use more premium, long-lasting fabrics.
Jets was founded more than 20 years ago in Sydney, but its profile grew after designer Jessika Allen and her husband Adrian bought and relaunched the brand in 2001. They sold it to the PAS Group (which also owned Review, Designworks and Fiorelli) in 2015, and last year it was acquired by Seafolly.
Jets is offering Broadsheet readers an exclusive discount code. Use BROADSHEET15 at checkout for 15 per cent off full-price products. The code can’t be used in conjunction with other offers or discounts, and excludes gift cards. Valid until 11.59pm on March 5, 2021.
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