Last month, Pip Edwards resigned as creative director of PE Nation. The move away from the brand she co-founded, and the timing of the announcement just months after the athleisure brand’s successful relaunch at Australian Fashion Week, set tongues wagging.
When announcing her resignation Edwards said she would be “pursuing new creative challenges”. Today, streetwear brand Ksubi has announced Edwards as its new creative director.
It’s a homecoming for Edwards, who started her career at Ksubi in the early ’00s.
Ksubi CEO Craig King – who previously worked alongside Edwards at General Pants Co from 2012 until 2016 – said in a statement, “Pip and I have always stayed close, exchanging ideas and bouncing things off each other. We are excited to bring Pip’s creativity
