H&M’s designer collaborations are well known for the department store frenzies they create. Now the retail giant has announced it is working with London-based label Erdem on its next collection. The campaign film will be directed by Australian cinematic visionary, Baz Luhrmann.
Erdem’s signature style lends itself perfectly to Luhrmann’s stunning visual work. “I am so excited to be working with Baz,” designer Erdem Moralioglu told H&M Magazine. “He truly is one of the greatest storytellers of our time. I’ve loved his films from the very beginning.”
The collection will span 66 pieces across women’s – and for the first time – menswear. “It was fun to reflect on what I’ve done over the past 12 years,” Moralioglu said of the capsule collection, which is shaping up to be something of a retrospective of the designers’ work. He promises it will be the opposite of what you’d associate with fast fashion – instead, pieces you’ll be wearing in 10 years’ time.
Shoppers can expect to see Erdem’s fascination with floral prints, lace details, and billowing cuts, which he says “reinterprets some of the codes that have defined my work over the past decade.”
Luhrmann will be writing a script to accompany the short film, but that’s all that’s been disclosed until November 2.
ERDEM X H&M will be available from November 2, online and in select stores in 66 countries.