“If we want to see a change in the industry, we have to be the ones to make the change,” says Underplants co-founder Marnie Boraso, who partnered with Dominique Pooley to create a new, eco-conscious underwear label that aims to have a positive impact on the earth.
Underplants’ minimalist range includes a wireless crop top ($49), a high-leg G-string ($35) and high-waisted briefs ($39) available in black, white, pastel pink and avocado green. Each piece is made from Tencel – a brand of lyocell and modal fibres created from sustainably sourced wood. The fabric is from sustainable beech forests in Austria and the Czech Republic. “Cotton uses a lot of water, and micro modal uses far less,” says Boraso.
The goods are responsibly made, too. Underplants’ range is ethically produced in a WRAP gold certified factory in China, where the fabric is milled using high-quality dyes. They’re then delivered to you in compostable packaging.
“The fabric we use also generates 80 per cent less greenhouse gas emissions in production compared to generic modal fibres,” she said.
Underplants pledges to “bring back the bush” by planting a tree for every pair of undies it sells. So far it’s planted more than 400 trees through its partnership with One Tree Planted, a global organisation reviving bushland following the 2019–2020 bushfires.
The founders want Underplants to be inclusive and flattering for all. Sizes range from XS to XXXL. “[We] want it to be [for] all bodies, all people. We want people to feel comfortable,” says Boraso.
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