Bushfire Relief: Where to Shop Online to Help

Photo: Courtesy Fire and Rescue Service NSW

A direct donation is the best way to support victims of bushfires. But if you’re already in the market for new clothes, homewares or other retail goods, make sure to buy from these labels, which are committing money to relief organisations.

We’re updating this article regularly, as more online retailers announce fundraising initiatives. Contact directory@broadsheet.com.au to have other businesses added.

To find a cafe, restaurant or bar fundraising near you, see our specific pages for Melbourne, Sydney, Adelaide and Perth.

All In
General Pants Co is leading this one-day initiative on Thursday January 9. Across more than 1000 combined stores (and online counterparts) nationwide, 30-plus brands will be donating 100 per cent of the day's profits to the Red Cross Bushfire Appeal. Current participants include The Iconic, General Pants Co, The North Face, Abrand, Dr Denim, Ben Sherman, Cue, Globe, Lacoste, Lee, Levi’s, Neuw Denim, Nudie Jeans, Rollas, Speedo, Stüssy, Local Supply and Wrangler. See more information here.

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Alice McCall
Until January 12, the womenswear label is donating 100 per cent of online and in-store profits to the Givit Bushfire Appeal, NSWRFS, WIRES Wildlife Rescue and the Red Cross.

Karla Spetic
The designer is donating all online profits earned during January to the NSWRFS and WIRES.

Viktoria and Woods
The label has committed “up to $20,000” worth of January sale proceeds to the Red Cross, CFA Victoria, NSWRFS and WIRES.

Hansen and Gretel
The label has more than a hundred Shoalhaven hats in stock. Every dollar spent on them (not profits) will be donated to NSWRFS, WIRES and Red Cross until the hats are sold out.

Kindred
Throughout January the Sydney-based label is donating 10 per cent of profits online and in-store to WIRES and NSWRFS.

Vino Mofo
At least a third of Adelaide Hills vineyards were wiped out by bushfires last month. Until the end of January, this online wine retailer is donating 100 per cent of profits from specific packs of Adelaide Hills wines to the affected producers.

Kuwaii
Until January 12, the Melbourne-based label is donating 100 per cent of the money (not profit) it takes for its $39.95 Minna Leunig-designed hemp tote bags to WIRES.

Joslin Studio
Joslin has already raised and donated $15,000 to bushfire relief. For the rest of January, it’s donating 10 per cent of sales, with the aim of raising a further $5000.

Dion Lee
Until January 12, the label is donating 15 per cent of all online and in-store proceeds to the Red Cross.

Christopher Esber
Until January 12, the label is donating 100 per cent of profits to the NSWRFS.

Acler and Significant Other
Until the end of January 7, the two Australian labels are donating 100 per cent of online profits to the Red Cross Bushfire Appeal.

Nelson Made
The Melbourne-based sandal maker is donating 100 per cent of profits this week, and 20 per cent for the remainder of January, to Food Bank Australia, WIRES, CFA Victoria, the Givit Bushfire Appeal and the Fire Relief for First Nations Fund.

MacGraw
The label is in the process of producing a one-off T-shirt with the phrase “year SOS” on it. 100 per cent of the proceeds will go to bushfire relief.

Kindling
Until the end of January 10, the colourful Melbourne-based label is donating 100 per cent of online and in-store profits to the Red Cross Bushfire Appeal.

Katya Komarova
The Sydney-based leathergoods label is donating $50 from every bag to “support firefighters, victims and wildlife rescue funds”. No end date has been announced yet.

Danielle Castano
Until midnight on January 12, the Melbourne-based photographer is donating 100 per cent of profits from print sales to CFA Victoria, WIRES and the Red Cross.

Megan Hess
Until January 12, the illustrator is donating 100 per cent of print sale proceeds to the NSWRFS and Red Cross.

Pomme World
Until January 12, the Sydney-based bridal loungewear label is donating 50 per cent of profits to the Red Cross and 50 per cent to WIRES.

Atelier Lumira
Until midday on January 8, the fragrance maker is donating 100 per cent of online profits to the Red Cross, NSW Rural Fire Service and WIRES.

Ruby Pilven Ceramics
For an unspecified amount of time, the ceramicist is donating 100 per cent of online sales to the Country Fire Authority Victoria.

Grown Alchemist
This Aussie skincare brand is donating all proceeds from global sales of its Detox Hydra-Mist+ this month to the Australian Red Cross.

Skwosh
All profits from sales of the Koala Club and Joey Roo print shorts until 11.59pm on January 10 will be donated to Wires Wildlife Rescue.

Elwood Apparel Co.
All profits from online sales until 11.59pm on January 10 will be donated to the Australian Red Cross.

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