Black Friday isn’t just about sales, it’s about strategy. Getting your hands on those long sought-after items finally feels within reach.
From soft statement shirting to investment staples, this is the Broadsheet team’s thoughtful edit of this year’s standout fashion finds to help you navigate the noise.
The 20 Best Black Friday Fashion Sales, 2024
• Bassike: 30 per cent off selected styles
• Lee Mathews: 30 per cent off storewide
• St Agni: 30 per cent off selected styles
• Christopher Esber: 30 per cent off selected styles
• Wynn Hamlyn: Up to 80 per cent off selected styles
• Friends With Frank: 30 per cent off storewide
• Marais: 20 per cent off brands like Maison Margiela and Jacquemus
• Ssense: Up to 50 per cent off brands like Gimaguas and Our Legacy
• The Iconic: Up to 50 per cent off brands like St Agni and Aere
• Farfetch: Up to 50 per cent off brands like Baserange and Isa Boulder
• Net-a-Porter: Up to 50 per cent off brands like Simone Rocha and Deiji Studios
• Vestiaire Collective: Up to 70 per cent off brands like Celine and Prada
• The Undone: 20 per cent off brands like Matteau and Anna Quan
• Paire: Up to 40 per cent off
• Posse: 30 per cent off
• Boody: Up to 60 per cent off
• Elka Collective: 25 per cent off selected styles
• Sir The Label: Up to 50 per cent off
• Faithfull The Brand: Up to 50 per cent off
• Oroton: 20 per cent off selected styles
• Jag: 25 per cent off storewide
The 15 Black Friday Fashion Sales We’re Shopping
Faithfull Sol cocoa bikini top
$77 (was $110)
My toxic trait is buying a new bikini every summer. Twist my arm, Faithfull. Another one can’t hurt.– Lily Davidson, acting directory editor.
Oroton Alfresco Print Camp shirt
$262 (was $349)
I love shirts – there’s no better feeling than wearing one on a breezy summer day. This year I’m elevating my summer wardrobe with this 100 per cent silk shirt. Nothing says summer like wearing a style named “alfresco”.– Maddy Pogue, social media coordinator.
Lemaire High Waisted Curved pants
$768 (was $960)
Does anyone out-denim Lemaire? I only allow myself to shop the timeless Parisian label when it’s on sale or second-hand – here we are!– Simone Richardson, shopping editor.
Lee Mathews Cooper coat
$419 (was $699)
A shopping hack that’s hardly a hack: nab next year’s staples out of season. Lee Mathews’s Cooper coat is a statement piece for when Melbourne’s black-on-black winter uniform returns. And I’m obsessed.– Stephanie Vigilante, head of social media.
Pinky & Kamal Yin flare pants
$78 (was $112)
Pinky & Kamal deliver on bringing comfort and style to everyday movement. My favourite buttery soft flare pants from the brand have been reduced by 60 per cent, so I’ll be stocking up on every colour.– Evie Baker, photo editor.
Hommey Merlot robe
$112 (was $149)
I live in a Victorian house in Melbourne, need I say more?– Simone Richardson, shopping editor.
Kowtow Journey shorts
$95 (was $239)
I love a frolic. In a field. On the beach. Over to the office kitchen when the 3pm slump hits. And I’m gonna be frolicking all spring (and summer) long in these beauties. I love where they sit on my waist, and would you just look at that perfect pleat.– Holly Bodeker-Smith, newsletter editor.
Palm Noosa Camelia linen dress
$252 (was $360)
It’s summer, which means it’s summer dress time. Getting this one into my wardrobe, stat.– Rashmi Mohotti, social media coordinator.
Blanca Fleur shirt
$175 (was $250)
I’m not usually one for pink in my wardrobe, but this powder blush striped shirt from Blanca has had a surprising hold over me ever since I spotted it styled with denim Bermuda shorts on the brand’s website. It’s an effortless fit that’s just the right amount of oversized. I’m picturing it styled with tailored trousers in the office and over a bikini when I’m OOO this summer.– Gitika Garg, assistant editor.
Primi Nara square neck tank
$40 (was $50)
Sales are great for stocking up on basics and my singlet wardrobe is looking rather sad this summer, so I’ll be adding a few of these Primi tanks to cart. The Aussie brand offers sizing from XS through to 5XL (approximately 6 to 22) in a range of tops, tees and bodysuits.– Jo Walker, studio editor.
Gimaguas Rio taupe and red t-shirt
$207 (was $230)
How fun is layering? There’s nothing quite like pulling together a couple of (forgotten) garments from your collection and reinventing their style. But sometimes you need a little creative hand. This two-in-one constructed piece by Gimaguas will be my go-to on those uninspired days where I still want to feel elevated.– Simone Richardson, shopping editor.
St Agni Adjustable trousers
$419 (was $599)
Although we’re coming into summer, the search for the perfect pair of black pants is one that seems to be ongoing. These adjustable trousers from St Agni are the perfect balance of oversized but tailored, and I love that they are adjustable! Can’t wait to nab a wardrobe staple that simply won’t go out of style.– Holly Birdsall, video producer.
Jean Paul Gaultier The Morphing Pinstripe black maxidress
$625 (was $895)
Sometimes I wake up and I think to myself, “Camille, today’s the day to give 1993-Kate-Moss-in-her-sheer-dress moment.” Unfortunately for me I don’t have Moss’s confidence, but fortunately this Jean Paul Gaultier dress gives the same cheeky vibe, while still feeling reasonably covered. I also love the slight bell of the sleeves.– Camille Allen, video producer.
Eileen Fisher Garment-Dyed Utility overalls
$150 (was $350)
I love how versatile overalls are, and this pair – from sustainably minded brand Eileen Fisher – I can already tell will quickly become part of my weekly rotation. Look chic, but feel comfy like a baby.– Audrey Payne, Melbourne food and drink editor.
Lululemon Align High-Rise pants
$99
Lululemon’s Black Friday sale seems to be one of the only times that the brand discounts its bestsellers. And with an activewear refresh high on my to-do list, this pair fits the brief nicely.– Simone Richardson, shopping editor.
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