Underneath It All: 19 of the Best Women’s Underwear Brands To Add to Cart

Best underwear brands to shop in Australia for 2025

Photo: Courtesy Of Bimby + Roy

From sustainable fabrics to empowering messaging and no VPLs in sight, a new wave of Australian and New Zealand labels is here to make a difference to your underwear drawer. And they’re mostly founded and run by women.

Words by Alice Jeffery and Simone Richardson · Updated on 08 Jan 2026 · Published on 14 Mar 2025

Comfort and price will always be important factors when it comes to buying undies. But for women, there are other things to consider. From who is making your knickers to how they are promoting their brand, a number of independent labels are leading the charge when it comes to ethical intimates.

A general dissatisfaction with the shape of the industry has given rise to a wave of brands challenging the norms. If you’re looking for sustainable fabrics, inclusive sizing or designs formed by a female gaze, these are the names to know when it comes to updating your top drawer.

Broadsheet’s top picks

• Best basics: Boody, Modibodi, Le Buns
• Best natural fabrics: Paire, Hara The Label, Nico
• Best silk styles: Bimby & Roy, Maison Essentiele

The best lingerie brands in Australia

Paire

Paire’s briefs are built for comfort without sacrificing function or sustainability. The Melbourne label, co-founded by a fabric technologist and sustainability advocate, specialises in everyday essentials made from breathable recycled materials. The brand’s Regsilk, a regenerated silk cocoon fibre, adds antibacterial and anti-odour properties to keep things fresh. Its Lipstick undies come in packs of three, available in high- and mid-waisted styles in black, blue and white. But the latest Biotracker collection shifts towards earthier nude tones, with six cuts crafted from Regsilk. The standout feature? A colour-changing technology that reacts to bacteria levels – helping you keep track of when it’s time for a refresh.

Buy at Paire

Modibodi

Nice undies shouldn’t be limited to non-period days – Modibodi proves that comfort, style and protection can go hand in hand. Founded by Kristy Chong in 2013, the now-global brand is leading the charge in period and leak-proof underwear, offering maximum absorbency without bulk. The collection spans classic briefs , seamless G-strings and maternity styles in a range of colours and absorbencies, plus lingerie , swimwear and activewear with built-in period protection. There’s even a collaboration with Puma , bringing leak-proof innovation to activewear.

Buy at Modibodi

Hara The Label

With a focus on simplicity, ethics and sustainability, Hara the Label creates bamboo intimates designed to last. Founded in 2016, the brand uses Oeko-Tex certified lyocell bamboo – a naturally soft, breathable and antibacterial fabric that’s gentle on the skin and the planet. The collection spans G-strings , high-waisted briefs and matching bras in earthy, muted tones like chilli, olive and charcoal. Plus, each piece is finished with non-toxic dyes and high-quality elastics for longevity in your collection.

Buy at Hara The Label

Boody

Boody is known for its buttery-soft bamboo basics and easy-wearing neutral tones that promise to slot into your wardrobe without any fuss. There are briefs and bras available in a range of cuts and colours – and bundles remove any excuse for holding onto your favourite threadbare undies any longer. The local label also recently stepped into sheer lingerie with its latest release Freemesh – a high-tech, breathable take on classic mesh. The new collection blends bamboo viscose with recycled nylon for a lightweight, durable and ultra-comfortable feel. Alongside its signature everyday essentials – like seamless briefs and wireless bras – this new range adds a fashion-forward edge without compromising on comfort.

Buy at Boody

Nala

If you’re looking for wildly better underwear, Australian brand Nala is creating “bold and fierce” pieces for every body. Boasting ethical and sustainable production techniques, as well as the use of innovative materials, the brand is leading the way in shifting the industry to better practices. The brand has just launched Fahrenheit Vol. 1: a bold and summery collection of briefs, bras and bralettes featuring three new styles and three new colours (Canyon, Blue Lagoon and Sugar Plum). Just like the rest of the brand’s super-inclusive – and super-comfortable – designs, Fahrenheit undies and tops are made from innovative eco-friendly fabrics mostly composed of bio-based and recycled nylons. Femme without frills. Sizes run from XXS to 5XL and the brand’s site features a body-neutral fit guide , which supports its approach to inclusivity.

Buy at Nala

Juem

Originally conceived as a maternity brand, Juem’s range can be enjoyed by women at any stage of life. Based in Byron Bay, the label uses planet-friendly materials like GOTS-certified organic cotton elastane and OKEO-Tex standard 100-certified lace across the collection. Cuts and colours have an unapologetically feminine feel, and the pieces are designed to adapt to changing bodies thanks to supportive stretch and adjustable fastenings, including room for breast pads as needed. Linen loungewear enthusiasts will be well-acquainted with its sister brand, Deiji Studios.

Buy at Juem

Chouchou Intimates

Feminine, playful and with a sprinkle of vintage glamour, Chouchou Intimates takes iconic lingerie silhouettes and reworks them for the modern woman. Lace, satin and mesh detailing feature heavily in the collection, which is not shy about colours or cuts. With a size range that currently fits to 3XL, being as inclusive as possible is non-negotiable for founder Tina Grasso, who held off launching until she believed that as many people as possible could feel comfortable in the brand’s products. With the option to add personalised embroidery to key styles, these pieces make the ultimate keepsake for life’s special moments.

Buy at Chouchou Intimates

Nisa

Nisa means “women” in Arabic, but for the New Zealand brand, it stands for solidarity. In 2017, founder Elisha Watson quit her career as a lawyer to launch the label as a small business that offered employment opportunities to women from refugee and migrant backgrounds. The Wellington-based workshop has not only provided work for 19 women, but also offers them the opportunity to learn English and create a vibrant community as they settle into their new home. The brand takes sustainability seriously, using organic cotton, recycled nylon and merino wool across its collection. Signature styles are available in the brand’s full-size range (XS–4XL), although the team are working to expand this offering as much as possible.

Buy at Nisa

Bimby & Roy

Vibrant prints define Bimby & Roy’s coveted collection of underwear that isn’t just underwear. From sleep to swimming and even a hot yoga class, the soft, stretchy and quick-dry styles are designed to cross all aspects of daily life. Sisters and co-founders, Mindy and Jessica, grew up in Fiji and have chosen to partner with the first solar-powered garment factory in the region to produce the brand’s wares. Signature designs are sublimated onto materials using heat, which helps to maintain vibrancy and colour free from cracks, for longevity in your wardrobe.

Buy at Bimby & Roy

Nat’v

Launched as a response to the amount of waste associated with everyday products, Nat’v makes basics that are better for people and the planet. Founder Sandy Ronalds describes sustainability as a “before-thought”, hinging the entire business on doing better. Products are made from Oeko-Tex Standard 100-certified Tencel, while all ink used on packaging is soy-based; the tissue paper pieces come wrapped in is acid-free and certified by the Forest Stewardship Council (FSC); and even the mailers are made from certified compostable material. Ronalds declares that there are “no toxins and no wedgies”at Nat’v headquarters.

Buy at Nat’v

Maison Essentiele

Maison Essentiele founder Olivia Koennecke doesn’t believe in saving your best things for special occasions. Light the fancy candle, drink the really good bottle of red wine and wear your most beautiful intimates every day. This is the premise that the Sydney-based brand was founded on. Silk bralettes, ruffle briefs and vintage-inspired nightgowns fill the label’s latest collection. Designed to be worn for sleep, as well as daywear, the luxurious essentials are sized XS–XL (AU6–14). There is a conscious decision to create pieces without too many zips, buttons or uncomfortable fastenings to ensure easy wear, whether you’re spending a Sunday at home or donning them for date night.

Buy at Maison Essentiele

Le Buns

Inclusive, thoughtful and exceedingly comfortable underwear that can carry you through daily activities with confidence: this is how Keisha Dessaix, founder of Le Buns , describes the brand’s collection. With sizes 6–20 available across a range of briefs and bras, helping customers find the right fit is incredibly important for Dessaix. Product pages include the option to view pieces on bodies in different shapes, sizes and skin tones, with a 360-degree functionality, to help shoppers imagine themselves wearing each style.

Buy at Le Buns

Aimee Cherie Intimates

Raising awareness for ovarian cancer is a cause that is close to Aimee Cherie Intimates founder Aimee-Cherie Kendall’s heart, due to her own mum’s diagnosis. The brand has a standing $2 donation from every order to the Ovarian Cancer Research Foundation. Invest in uniquely feminine pieces that shouldn’t just be saved for special occasions. Following a pandemic-induced boom, Aimee Cherie Intimates made the decision to partner with a women-owned factory in China to produce its core bamboo styles. However, more intricate lace pieces are still handmade by Kendall in the brand’s Melbourne studio.

Buy at Aimee Cherie Intimates

Nico

A pioneering force in the market, Nico founder Lis Harvey has been creating the ultimate range of sustainable basics since 2012. Minimalism is at the core of the comprehensive collection, which includes varying cuts depending on your preferred coverage and level of support. Pieces in plant-dyed organic cotton arrive in colour-pop hues that are designed to mix and match, shaking up the neutral tones found in many top drawers. The team offers virtual fittings to help combat the apprehension shoppers have about buying bras online and navigating ever-differing size charts. Harvey believes that every woman deserves the feeling of well-fitting underwear and is passionate about helping customers find the perfect pieces to add to their collection without being pigeonholed by the number and letter on the label.

Buy at Nico

Kat The Label

Kat the Label is on a mission to elevate your everyday lingerie. Launched in 2015, the Melbourne-based brand sought to fill a gap in the market for beautiful pieces that weren’t overtly sexual. The now-signature mesh, satin and lace-trimmed styles are designed to inspire confidence, especially when you’re wearing them just for you. The range is available in an XS to XXL size run, with both underwire and soft-cup bras that span from AA to F in traditional cup sizes. Treat yourself to a matching set in an assortment of classic colours like black and white, as well as trending pastels and jewel tones.

Buy at Kat The Label

First Thing

Being Australian-owned in a space that is often dominated by international heritage brands is incredibly important for First Thing’s founder Georgia Gazal. As a young woman searching for comfortable pieces that also made her feel really good about her body, Gazal was unsatisfied with what was on the market and set out to change that. The brand launched in June 2022 with five styles of briefs (all designed with a V-shaped waistband that can be worn low on your hips or higher depending on your preference and outfit), three underwire bras (including a padding-free strapless style), a soft-cup bralette and crop top. With a size run that currently extends to a 16D, Gazal hopes to expand the core collection as soon as possible to fit a range of bodies.

Buy at First Thing

Vee Underwear

Given that our intimates touch our most intimate areas, it’s startling how long we have gone without examining the impact undies can have on day-to-day happiness for many women. For Emma Rutherford-Ward, founder of Vee Underwear , creating thrush-friendly underwear is the first step towards breaking down the stigma around vaginal health. Eschewing “sexy” idealisms, the brand uses organic bamboo, which is not only a more sustainable option, but also has antibacterial, antifungal, breathable, odour-resistant and moisture-wicking properties. Rutherford-Ward believes that opening up the conversation and making help for preventable vaginal infections like thrush more accessible is key to happy and healthy hoo-has.

Buy at Vee Underwear

Vush

Melbourne-born Vush is best known for sex toys and period relief tools, but its latest collaboration sees the brand stepping into lingerie with the experts at Kisskill. The limited-edition collection is designed to celebrate confidence and pleasure, with lace bras, knickers and suspenders in soft pastels and classic neutrals. Playful yet wearable, each piece balances delicate materials with thoughtful details – like soft mesh, gold hardware and adjustable fastenings – making them as comfortable as they are feel-good.

Buy at Vush

Peach Underwear

When Emily Redmond founded Peach Underwear in 2018 she was looking for the perfect pair of undies to wear under activewear – and that's how the now-signature seamless ultrasmooth fabric was born. The Melbourne brand has since grown its range to include a variety of cuts: high-rise and mid-rise have joined the original-rise ranks, and bikini, full-briefs and thongs offer various levels of coverage. This season, the brand’s core colours (black, latte and vanilla) are complemented by two seasonal shades: shiraz and candy.

Buy at Peach Underwear

What’s trending in lingerie for 2025?

Lingerie in 2025 is all about versatility, comfort and a more conscious approach to design. There’s an emphasis on breathable, second-skin fabrics like bamboo and modal, alongside regenerated materials that reduce waste and feel silky smooth. Labels are moving away from overly structured silhouettes in favour of soft, flexible designs that adapt to the body like bralettes, high-waisted briefs and elevated basics that seamlessly transition from lounge to daywear. Lace is making a return but in unexpected ways, with innovative blends that prioritise both aesthetics and wearability.

What are the best lingerie brands for sustainability?

Brands like Hara, Boody and Paire are setting a new standard for sustainability, using Oeko-Tex certified bamboo, recycled nylon and plant-based dyes to create pieces that feel as good as they look. With a focus on longevity and comfort, these are just some of the local labels that prove eco-friendly lingerie can be just as stylish and well-made as traditional options – without the environmental toll.

This story was first published 7 February 2023 and has since been updated.

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