Black Friday Shoe Sales Are Stepping Up – Here’s What We’re Running to
Words by Chynna Santos · Updated on 21 Nov 2025 · Published on 18 Nov 2025
It seems like every brand under the sun has a Black Friday sale on right now, for every apparel category known to man. If you’re looking for new shoes – from brands and labels that we trust – then this guide is for you.
Whether you’re looking for strappy sandals, dressy loafers, versatile ballet flats, performance running shoes, comfortable running shoes and more, read on for style and sale inspo. Happy shopping.
Sneakers
New Balance
One of today’s most prominent sneaker brands – thanks to the 530s, 624s and 740s that ruled the daggy dad aesthetic – has more than just chunky shoes to offer. The Fresh Foam line is designed for running, the suede styles are chic, and the 327 gives off a timeless look.
Salomon
Whether you’re planning an outdoor adventure, dancing in a warehouse until the sun comes up, trying out the gorpcore trend or just looking for celeb-loved shoes to wear out and about, this French sportswear label has you covered.
Nike
You can’t talk about sneakers and sportswear without the American behemoth Nike. The world’s largest manufacturer of athletic goods, Nike has everything from performance running shoes and comfy all-rounders to cute sneaker-loafers and split-toe styles.
Smart shoes
Maison Margiela
The French luxury house is synonymous with its iconic Tabis – whether in mule, loafer, Mary Jane, boot, sandal or ballet flat form. But that’s not all Margiela makes in the footwear category – you’ll find leather sneakers, Chelsea boots, low-top spikes and more, too.
Jacquemus
Known for playful styles and bold silhouettes, the independent Parisian label translates its unexpected styles into shoes, too. Whether it’s a pair of square-toe ballet flats, or double-heeled mules, nothing from Jacquemus plays it safe.
St Agni
No Aussie label captures effortless sophistication, soft tailoring and stylish essentials quite like this Byron Bay studio. You can never go wrong with its leather thongs, dainty heels, pointed flats or tie-up sandals.
Casual shoes
Alohas
Say aloha to your next shoe cabinet staple. Founded in Hawaii and designed in Barcelona, casual shoes get cool, elevated twists – like in these four-strapped flats, pink and red sneakers, and suede leather boots.
Rollie Nation
Comfort is the name of the game for this cult Melbourne footwear label – the result of founder Vince Lebon wanting to make ultra-comfy shoes for his wife, a flight attendant. That cushiness and support now comes in styles like sneakers, loafers, boat shoes, sandals, ankle boots and more.
Assembly Label
Best known for breezy, coastal styles in effortless silhouettes and premium fabrics, Assembly Label’s capsule wardrobe ethos extends to its footwear, too. You’ll find penny loafers, strappy sandals, sleek slides and suede clogs, alongside boots of varied lengths.
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